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What Actually Needs to Change Before You Need a Rebrand?
Lucy O'Reilly 30/08/2026 Lucy O'Reilly 30/08/2026

What Actually Needs to Change Before You Need a Rebrand?

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5 Things I’d Never Do If I Wanted My Expertise to Be Taken Seriously
Lucy O'Reilly 30/08/2026 Lucy O'Reilly 30/08/2026

5 Things I’d Never Do If I Wanted My Expertise to Be Taken Seriously

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Can a Thriving Business Still have a Brand problem ?
Lucy O'Reilly 30/08/2026 Lucy O'Reilly 30/08/2026

Can a Thriving Business Still have a Brand problem ?

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Your Best Clients Are Telling You How to Grow Your Business
Lucy O'Reilly 17/08/2026 Lucy O'Reilly 17/08/2026

Your Best Clients Are Telling You How to Grow Your Business

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What Do You Want to Be Known For?
Lucy O'Reilly 17/08/2026 Lucy O'Reilly 17/08/2026

What Do You Want to Be Known For?

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Is Your Brand Big Enough for the Business You’re Building?
Lucy O'Reilly 17/08/2026 Lucy O'Reilly 17/08/2026

Is Your Brand Big Enough for the Business You’re Building?

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What Would You Do With Your Business If You Knew You Couldn’t Fail?
Lucy O'Reilly 17/08/2026 Lucy O'Reilly 17/08/2026

What Would You Do With Your Business If You Knew You Couldn’t Fail?

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A mentoring session that reminded me why strategy always comes before design.
Lucy O'Reilly 24/07/2026 Lucy O'Reilly 24/07/2026

A mentoring session that reminded me why strategy always comes before design.

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From Coaching Individuals to Working with Corporates: Why Your Positioning Has to Change
Brand Strategy Lucy O'Reilly 26/01/2026 Brand Strategy Lucy O'Reilly 26/01/2026

From Coaching Individuals to Working with Corporates: Why Your Positioning Has to Change

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What is Brand Strategy Anyway?
Brand Strategy Lucy O'Reilly 19/01/2026 Brand Strategy Lucy O'Reilly 19/01/2026

What is Brand Strategy Anyway?

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How do I choose the right brand strategy consultant for my small business?
Brand Strategy Lucy O'Reilly 12/01/2026 Brand Strategy Lucy O'Reilly 12/01/2026

How do I choose the right brand strategy consultant for my small business?

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The Brand Strategy Checklist for a Successful Rebrand
Brand Strategy Lucy O'Reilly 23/10/2025 Brand Strategy Lucy O'Reilly 23/10/2025

The Brand Strategy Checklist for a Successful Rebrand

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The brief is not the starting point. The thinking is.

Save this before you consider a rebrand.

#brandstrategy #brandpositioning #branding #womeninbusiness #femalefounders
Looking forward to celebrating entrepreneurship and friendship at tonight’s @networkirelanddublin annual awards πŸŽ‰πŸŽŠπŸ™‹πŸ»‍♀️
When I read AI-generated brand content, my first thought is usually “Man, I hope I don’t sound like that!” And I work in this industry.

The problem isn’t that AI writes badly. In many cases, it writes perfectly well (although
My client @thebiglifeprojectie 

Twenty years at LinkedIn. Global Director. ACC coaching credential. Real results with clients.

Also: too many offers, two audiences, ideas faster than the brand could carry them.

Substance without structure. That's
One thing I’m noticing more and more in growing businesses is that success sometimes creates complexity.

What worked when you were smaller often stops working at the next level.

You’ve expanded. Added services.

Changed direction. Grown
School graduation is always a bit emotional, especially when it’s your youngest (even if in true teen style he informed me an hour before the ceremony that his suit no longer fit! Thank you @bestmenswear1948 in Stillorgan!) 

Anyway, that&rsquo