Business and Brand Strategy for Established Female-Founder Businesses
You’ve built the business. Now decide what you want next.
A strategic process for experienced female founders who know they don’t want more of the same - but aren’t yet clear what the next phase should look like.
Together, we decide what you want to build, what you want to be known for, who you want to work with and how to position your business to get there.
You don’t need more ideas. You need to know which ones are worth pursuing
When you’ve been in business for years, lack of opportunity usually isn’t the problem.
You can do a lot. You’ve accumulated skills, services, clients and ideas. But that can make it surprisingly difficult to decide what deserves to lead the next phase.
Maybe you're known for work you've outgrown. Your services have multiplied. You know you could be doing higher-value work. Or you simply don't want to spend the next ten years building more of the business you have now.
You don’t need to know what comes next before we start. Figuring that out is the work.
From lots of possibilities to one clear direction
The Next Phase Strategy helps you make the decisions that everything else depends on.
You’ll get clear on:
what you actually want from the business now
which of your skills and expertise deserve to lead
who you most want to work with
what you want to sell — and what to leave behind
what you want to become known for
how to position yourself for the work and opportunities you want next
You leave knowing what you're building, who you're building it for and what needs to happen next.
How we get there
My 5 step Brand Strategy framework gives us a structure for making those decisions.
Purpose - What do you want this business to give you now?
Personality - What makes the way you work distinctly yours?
People - Who do you want to build the next phase for?
Positioning - What do you want to be known and chosen for?
Planning - What needs to change to make it happen?
This isn't strategy for the sake of producing a strategy document. Every decision needs to lead somewhere.
I work from the business outwards
I don't start by asking how we should market the business you have.
I start by asking whether it's the business you still want.
I bring together business thinking, positioning and brand strategy to help you distinguish between everything you could do and what is actually worth building around.
And if the strategy reveals that your messaging, identity or website needs to change too, I can take that thinking all the way through into your brand.
Business first. Brand second. Design when we know what it needs to say.
Is Your Brand Working As Hard As You Are?
What’s the #1 thing holding back your business growth right now? What should you invest in and what can wait?
Take the free Brand Authority Score and identify the support you need.
“Lucy really helped me gain clarity and focus. She is very attentive, listens for your particular talents and anchors that into reality.”
Dympna MacAloon, Coach
“Lucy first advised me to tackle my whole brand strategy before remotely contemplating logos or colours - such spot on advice! ”
Tracy Byrne, The Wellbeing Edge
"Lucy has a great ability to take lots of different ideas and turn them into something clear, straightforward, and genuinely reflective of who we are."
JSA Architects
What do you want the next five years of your business to look like?
You don't need to have the answer yet.
You just need to know you're ready to make some deliberate decisions about what comes next.