Business and Brand Strategy for Established Businesses
You’ve built the business. Now decide what you want next.
A personalised strategic process for established business owners and professional practices ready to make deliberate decisions about their next stage of growth.
Together, we decide what you want to build, what you want to be known for, who you want to work with and how to position your business to get there.
You don’t need more ideas. You need to know which ones are worth pursuing
When you’ve been in business for years, lack of opportunity usually isn’t the problem.
You can do a lot. You’ve accumulated skills, services, clients and ideas. But that can make it surprisingly difficult to decide what deserves to lead the next phase.
Maybe you're known for work you've outgrown. Your services have multiplied. You know you could be doing higher-value work. Or you simply don't want to spend the next ten years building more of the business you have now.
You don’t need to know what comes next before we start. Figuring that out is the work.
From lots of possibilities to one clear direction
The Next Phase Strategy helps you make the decisions that everything else depends on.
You’ll get clear on:
what you actually want from the business now
which of your skills and expertise deserve to lead
who you most want to work with
what you want to sell — and what to leave behind
what you want to become known for
how to position yourself for the work and opportunities you want next
You leave knowing what you're building, who you're building it for and what needs to happen next.
How we get there
My 5 step Brand Strategy framework gives us a structure for making those decisions.
Purpose - What do you want this business to give you now?
Personality - What makes the way you work distinctly yours?
People - Who do you want to build the next phase for?
Positioning - What do you want to be known and chosen for?
Planning - What needs to change to make it happen?
This isn't strategy for the sake of producing a strategy document. Every decision needs to lead somewhere.
More than a series of strategy sessions
The Next Phase Strategy is a personalised engagement, typically delivered over 5–10 weeks.
We work through five structured sessions, exploring your business direction, distinctive strengths, customers, positioning and plans for the future.
But much of the strategic work happens between those conversations.
I undertake independent research and competitor analysis, examine the information we've gathered, identify opportunities and develop recommendations.
You'll also contribute your own knowledge of the business and, where appropriate, gather insights from your customers.
I bring everything together, challenge assumptions and help you evaluate the decisions that will shape your next stage.
This isn't simply a process of answering questions or completing exercises. You're investing in independent strategic thinking, research, analysis and experienced judgement.
What you'll walk away with
At the end of our work together, you'll receive a comprehensive written business and brand strategy, including:
A clear direction for the next stage of your business
Insights into your customers and market opportunities
Your distinctive positioning and value proposition
Recommendations for your services, offers and messaging
A prioritised action plan showing what to focus on first, what can wait and where to invest your resources
The result isn't simply a document. It's a strategic foundation you can use to make decisions, communicate your value and move your business forward with greater confidence.
The investment
The Next Phase Strategy starts at €5,000 + VAT.
This includes five structured strategy sessions, independent research and analysis, strategic recommendations and your written business and brand strategy with an implementation roadmap.
For larger businesses or engagements requiring additional stakeholder involvement or more extensive market research, I'll prepare a tailored proposal.
Brand identity and website design can also be commissioned separately if they're appropriate next steps.
I work from the business outwards
I don't start by asking how we should market the business you have.
I start by asking whether it's the business you still want.
I bring together business thinking, positioning and brand strategy to help you distinguish between everything you could do and what is actually worth building around.
And if the strategy reveals that your messaging, identity or website needs to change too, I can take that thinking all the way through into your brand.
Business first. Brand second. Design when we know what it needs to say.
“Lucy really helped me gain clarity and focus. She is very attentive, listens for your particular talents and anchors that into reality.”
Dympna MacAloon, Coach
“Lucy first advised me to tackle my whole brand strategy before remotely contemplating logos or colours - such spot on advice!”
Tracy Byrne, The Wellbeing Edge
"Lucy has a great ability to take lots of different ideas and turn them into something clear, straightforward, and genuinely reflective of who we are."
JSA Architects
Ready to explore your next phase?
If you're ready to make more deliberate decisions about your business, I'd be delighted to hear from you.
Email me at lucy@designsforgrowth.ie with a little about your business, where you are now and what you'd like to achieve. I'll review your enquiry and recommend the most appropriate next step.
Prefer to talk things through first?
You're also welcome to book a discovery call