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Why Some Businesses Instantly Feel More Established Than Others
Lucy O'Reilly 01/09/2026 Lucy O'Reilly 01/09/2026

Why Some Businesses Instantly Feel More Established Than Others

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What Actually Needs to Change Before You Need a Rebrand?
Lucy O'Reilly 30/08/2026 Lucy O'Reilly 30/08/2026

What Actually Needs to Change Before You Need a Rebrand?

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5 Things I’d Never Do If I Wanted My Expertise to Be Taken Seriously
Lucy O'Reilly 30/08/2026 Lucy O'Reilly 30/08/2026

5 Things I’d Never Do If I Wanted My Expertise to Be Taken Seriously

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Can a Thriving Business Still have a Brand problem ?
Lucy O'Reilly 30/08/2026 Lucy O'Reilly 30/08/2026

Can a Thriving Business Still have a Brand problem ?

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Your Best Clients Are Telling You How to Grow Your Business
Lucy O'Reilly 17/08/2026 Lucy O'Reilly 17/08/2026

Your Best Clients Are Telling You How to Grow Your Business

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What Do You Want to Be Known For?
Lucy O'Reilly 17/08/2026 Lucy O'Reilly 17/08/2026

What Do You Want to Be Known For?

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Is Your Brand Big Enough for the Business You’re Building?
Lucy O'Reilly 17/08/2026 Lucy O'Reilly 17/08/2026

Is Your Brand Big Enough for the Business You’re Building?

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What Would You Do With Your Business If You Knew You Couldn’t Fail?
Lucy O'Reilly 17/08/2026 Lucy O'Reilly 17/08/2026

What Would You Do With Your Business If You Knew You Couldn’t Fail?

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How to Decide What Actually Matters to Grow Your Business online
Lucy O'Reilly 29/07/2026 Lucy O'Reilly 29/07/2026

How to Decide What Actually Matters to Grow Your Business online

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A mentoring session that reminded me why strategy always comes before design.
Lucy O'Reilly 24/07/2026 Lucy O'Reilly 24/07/2026

A mentoring session that reminded me why strategy always comes before design.

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What a Beautiful Jewellery Website Can Teach Every Business About Brand Strategy
Lucy O'Reilly 21/07/2026 Lucy O'Reilly 21/07/2026

What a Beautiful Jewellery Website Can Teach Every Business About Brand Strategy

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What Your Domain Name Says About Your Business
Lucy O'Reilly 01/07/2026 Lucy O'Reilly 01/07/2026

What Your Domain Name Says About Your Business

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What the IMAGE Magazine interview made me realise about building a business
Lucy O'Reilly 29/06/2026 Lucy O'Reilly 29/06/2026

What the IMAGE Magazine interview made me realise about building a business

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How do I choose the right brand strategy consultant in Ireland for my small business?
Lucy O'Reilly 18/06/2026 Lucy O'Reilly 18/06/2026

How do I choose the right brand strategy consultant in Ireland for my small business?

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What Your Website Menu Says About Your Business (Whether You Mean It Or Not)
Lucy O'Reilly 18/06/2026 Lucy O'Reilly 18/06/2026

What Your Website Menu Says About Your Business (Whether You Mean It Or Not)

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Is Squarespace the Right Platform for a Scaling Service Business?
Squarespace Lucy O'Reilly 08/06/2026 Squarespace Lucy O'Reilly 08/06/2026

Is Squarespace the Right Platform for a Scaling Service Business?

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7 Signs Your Brand Authority Is Costing You Revenue
Lucy O'Reilly 08/06/2026 Lucy O'Reilly 08/06/2026

7 Signs Your Brand Authority Is Costing You Revenue

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Why Experienced Women Keep Underselling Themselves (And What It Actually Costs)
Lucy O'Reilly 08/06/2026 Lucy O'Reilly 08/06/2026

Why Experienced Women Keep Underselling Themselves (And What It Actually Costs)

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What Is Premium Brand Positioning (And How to Get It Right)
Lucy O'Reilly 08/06/2026 Lucy O'Reilly 08/06/2026

What Is Premium Brand Positioning (And How to Get It Right)

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Brand positioning: why it matters more than your logo or website
Lucy O'Reilly 05/06/2026 Lucy O'Reilly 05/06/2026

Brand positioning: why it matters more than your logo or website

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The brief is not the starting point. The thinking is.

Save this before you consider a rebrand.

#brandstrategy #brandpositioning #branding #womeninbusiness #femalefounders
Looking forward to celebrating entrepreneurship and friendship at tonight’s @networkirelanddublin annual awards πŸŽ‰πŸŽŠπŸ™‹πŸ»‍♀️
When I read AI-generated brand content, my first thought is usually “Man, I hope I don’t sound like that!” And I work in this industry.

The problem isn’t that AI writes badly. In many cases, it writes perfectly well (although
My client @thebiglifeprojectie 

Twenty years at LinkedIn. Global Director. ACC coaching credential. Real results with clients.

Also: too many offers, two audiences, ideas faster than the brand could carry them.

Substance without structure. That's
One thing I’m noticing more and more in growing businesses is that success sometimes creates complexity.

What worked when you were smaller often stops working at the next level.

You’ve expanded. Added services.

Changed direction. Grown
School graduation is always a bit emotional, especially when it’s your youngest (even if in true teen style he informed me an hour before the ceremony that his suit no longer fit! Thank you @bestmenswear1948 in Stillorgan!) 

Anyway, that&rsquo