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How do I choose the right brand strategy consultant for my small business?
Lucy O'Reilly 18/06/2026 Lucy O'Reilly 18/06/2026

How do I choose the right brand strategy consultant for my small business?

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What Your Website Menu Says About Your Business (Whether You Mean It Or Not)
Lucy O'Reilly 18/06/2026 Lucy O'Reilly 18/06/2026

What Your Website Menu Says About Your Business (Whether You Mean It Or Not)

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Is Squarespace the Right Platform for a Scaling Service Business?
Squarespace Lucy O'Reilly 08/06/2026 Squarespace Lucy O'Reilly 08/06/2026

Is Squarespace the Right Platform for a Scaling Service Business?

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7 Signs Your Brand Authority Is Costing You Revenue
Lucy O'Reilly 08/06/2026 Lucy O'Reilly 08/06/2026

7 Signs Your Brand Authority Is Costing You Revenue

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Why Experienced Women Keep Underselling Themselves (And What It Actually Costs)
Lucy O'Reilly 08/06/2026 Lucy O'Reilly 08/06/2026

Why Experienced Women Keep Underselling Themselves (And What It Actually Costs)

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What Is Premium Brand Positioning (And How to Get It Right)
Lucy O'Reilly 08/06/2026 Lucy O'Reilly 08/06/2026

What Is Premium Brand Positioning (And How to Get It Right)

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Brand positioning: why it matters more than your logo or website
Lucy O'Reilly 05/06/2026 Lucy O'Reilly 05/06/2026

Brand positioning: why it matters more than your logo or website

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The importance of brand positioning for service businesses, explained
Lucy O'Reilly 05/06/2026 Lucy O'Reilly 05/06/2026

The importance of brand positioning for service businesses, explained

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Positioning is not a marketing decision. It is a business decision.
Lucy O'Reilly 04/06/2026 Lucy O'Reilly 04/06/2026

Positioning is not a marketing decision. It is a business decision.

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How to define your target audience when your business has evolved
Lucy O'Reilly 04/06/2026 Lucy O'Reilly 04/06/2026

How to define your target audience when your business has evolved

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What to have in place before your website build begins, a guide for established businesses
Lucy O'Reilly 03/06/2026 Lucy O'Reilly 03/06/2026

What to have in place before your website build begins, a guide for established businesses

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Common brand mistakes established founders make, and how to fix them
Lucy O'Reilly 03/06/2026 Lucy O'Reilly 03/06/2026

Common brand mistakes established founders make, and how to fix them

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SEO for established businesses - why your brand strategy and your search strategy are the same conversation
Marketing Lucy O'Reilly 03/06/2026 Marketing Lucy O'Reilly 03/06/2026

SEO for established businesses - why your brand strategy and your search strategy are the same conversation

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What is brand strategy and why do established businesses need it more than startups?
Lucy O'Reilly 03/06/2026 Lucy O'Reilly 03/06/2026

What is brand strategy and why do established businesses need it more than startups?

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What does a brand strategist actually do?
Lucy O'Reilly 03/06/2026 Lucy O'Reilly 03/06/2026

What does a brand strategist actually do?

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When should you rebrand? The signs your business has outgrown its brand
Lucy O'Reilly 03/06/2026 Lucy O'Reilly 03/06/2026

When should you rebrand? The signs your business has outgrown its brand

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Brand strategy vs brand identity; what's the difference and why does the order matter?
Lucy O'Reilly 03/06/2026 Lucy O'Reilly 03/06/2026

Brand strategy vs brand identity; what's the difference and why does the order matter?

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Steps to develop a brand strategy that actually holds: a founder's guide
Lucy O'Reilly 03/06/2026 Lucy O'Reilly 03/06/2026

Steps to develop a brand strategy that actually holds: a founder's guide

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What a professionally built Squarespace site looks like and how to know if yours is doing its job
Squarespace Lucy O'Reilly 02/06/2026 Squarespace Lucy O'Reilly 02/06/2026

What a professionally built Squarespace site looks like and how to know if yours is doing its job

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Why I build on Squarespace - and what established founders need to know before choosing a website platform
Squarespace, Web Design Lucy O'Reilly 02/06/2026 Squarespace, Web Design Lucy O'Reilly 02/06/2026

Why I build on Squarespace - and what established founders need to know before choosing a website platform

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The brief is not the starting point. The thinking is.

Save this before you consider a rebrand.

#brandstrategy #brandpositioning #branding #womeninbusiness #femalefounders
Looking forward to celebrating entrepreneurship and friendship at tonight’s @networkirelanddublin annual awards πŸŽ‰πŸŽŠπŸ™‹πŸ»‍♀️
When I read AI-generated brand content, my first thought is usually “Man, I hope I don’t sound like that!” And I work in this industry.

The problem isn’t that AI writes badly. In many cases, it writes perfectly well (although
My client @thebiglifeprojectie 

Twenty years at LinkedIn. Global Director. ACC coaching credential. Real results with clients.

Also: too many offers, two audiences, ideas faster than the brand could carry them.

Substance without structure. That's
One thing I’m noticing more and more in growing businesses is that success sometimes creates complexity.

What worked when you were smaller often stops working at the next level.

You’ve expanded. Added services.

Changed direction. Grown
School graduation is always a bit emotional, especially when it’s your youngest (even if in true teen style he informed me an hour before the ceremony that his suit no longer fit! Thank you @bestmenswear1948 in Stillorgan!) 

Anyway, that&rsquo