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Exploring Branding Trends: What's Hot and What's Not in 2024
Lucy O'Reilly 03/04/2024 Lucy O'Reilly 03/04/2024

Exploring Branding Trends: What's Hot and What's Not in 2024

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You can be excellent at what you do and still be held back by branding that belongs to an earlier version of you. This is one of the most common things I see with experienced business owners... the work has evolved, the confidence has grown, the amb
Persistent website tweaking is usually a sign that something is not right, and you can’t quite put your finger on it. Does that sound familiar? The problem could be any number of things: - you’ve fiddled so much with the design that ther
I meet lots of coaches who want to work with corporate clients as well as their individual clients, but are not sure how to target them. It does require a noticeable shift in positioning when moving from coaching individuals to working within organi
Can't believe January is almost over already. Are you going to hit your income targets? Did you even have any? Not the vague “I’d like to earn more this year” kind of target, but real numbers, tied to how you price, sell and show u
Does your brand reflect an earlier version of you? If you've been in business a few years, your experience has deepened. Your work delivers more value. You've added new services...but your brand still tells an older story. That gap often shows up a
I’m super-proud to share that I’ve been shortlisted for the Women in Digital Award at the 2026 National Digital Awards, organised by Digital Business Ireland 🎉 🎉 The National Digital Awards celebrate excellence and innovation across Ir
Why So Many Smart Entrepreneurs End Up With the Wrong Brand Support There’s a frustration I hear all the time from experienced women in business: “I’ve spent money on branding…but it still doesn’t feel right.” T
I mentor women in business and I see three patterns again and again: Fog - when you know you’re capable. You have years of experience, but when someone asks what you do, you hear yourself sounding… vague. You keep tweaking your website,
Many mid-life women hugely underestimate how valuable their corporate experience is when it comes to launching their own business. Not because the skills aren’t there… but because years of juggling work, parenting, caring and everything
Most websites don’t fail because they’re badly designed. They fail because they’ve outgrown the thinking behind them. Before Christmas I wrapped up a client’s Squarespace website redesign, and this project was a great example