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Exploring Branding Trends: What's Hot and What's Not in 2024
Lucy O'Reilly 03/04/2024 Lucy O'Reilly 03/04/2024

Exploring Branding Trends: What's Hot and What's Not in 2024

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What’s your website growth strategy for 2024?
Lucy O'Reilly 19/03/2024 Lucy O'Reilly 19/03/2024

What’s your website growth strategy for 2024?

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Designing your website for your ideal client
Lucy O'Reilly 04/11/2019 Lucy O'Reilly 04/11/2019

Designing your website for your ideal client

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I’m really pleased to be included in the Top 40 Women to Watch 2026 by @irishwomeninbusinessclub 

What I appreciate most is that these awards are not about visibility for the sake of it. It’s about the women building real businesses, the
Motherhood changes in ways you don’t expect.

When my youngest was small, there was a morning when he simply refused to put on his shoes.

We were late for school.
The clock was ticking.
And every reasonable parenting technique had failed.

So
In 2026, most people won’t discover your business on your website anymore.

They’ll find you through posts, podcasts, conversations, recommendations or AI search.

But when someone is seriously considering working with you, they nearly al
Stop tweaking. ⬇️

The website can wait. The new headshots can wait. The AI tool everyone's talking about can wait.

I hear this every single week, and I understand why. 

Tweaking feels like momentum. It isn't.

Here's what's really going on:

🙍🏻&
Can’t believe I’m 55! How did that happen?? 

Thanks to everyone for their good wishes today and to @petersundaytimes for my birthday lunch! 
Here’s to another year of fun and games and continued business success 💪🌺🎉❤️🙏
I see this all the time.

A brilliant woman invests in Kajabi.

She’s excited. She hires a technician, VA or decides to do it herself.
She picks a template.
Uploads her logo.
Changes the colours.

Launches.

And then…

It looks like ever
👉 Launching your brand isn’t about leaving your past behind.

For many women stepping out of corporate in mid-life, the instinct is to distance themselves from it, to almost start again and prove they’re now a “real” business
I didn’t win the Women in Digital Award this week with Digital Business Ireland 

But being a finalist mattered to me more than I expected.

Because the last time I was trying to build my career, I was far from any awards finals!

I was returni
Since Christmas, several businesses have come to with very different problems:

↪️ One thought she needed more SEO
↪️ Another was convinced she needed to do more on Instagram
↪️ One wanted wanted me to add a new sales page to her Kajabi website
↪️ An
I've been shortlisted for a Women in Digital award from Digital Business Ireland

The funny thing is, 10 years ago I wouldn’t have recognised myself in that sentence at all.

I didn’t start my business at the typical time. I started it af