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Why Pricing Gets Stuck When Your Brand Is Built Around You
Brand Strategy Lucy O'Reilly 28/01/2026 Brand Strategy Lucy O'Reilly 28/01/2026

Why Pricing Gets Stuck When Your Brand Is Built Around You

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What Does a Brand Strategist Do for a Small Business?
Brand Strategy Lucy O'Reilly 27/01/2026 Brand Strategy Lucy O'Reilly 27/01/2026

What Does a Brand Strategist Do for a Small Business?

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The Hybrid Brand Model: Personal Authority Inside a Business Brand
Brand Strategy Lucy O'Reilly 27/01/2026 Brand Strategy Lucy O'Reilly 27/01/2026

The Hybrid Brand Model: Personal Authority Inside a Business Brand

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The Hidden Difference Between Being Known and Being Trusted
Brand Strategy Lucy O'Reilly 27/01/2026 Brand Strategy Lucy O'Reilly 27/01/2026

The Hidden Difference Between Being Known and Being Trusted

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When Your Personal Brand Becomes a Bottleneck
Brand Strategy Lucy O'Reilly 27/01/2026 Brand Strategy Lucy O'Reilly 27/01/2026

When Your Personal Brand Becomes a Bottleneck

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Personal Brand vs Business Brand: Why the Difference Matters for Small Business Owners
Brand Strategy Lucy O'Reilly 27/01/2026 Brand Strategy Lucy O'Reilly 27/01/2026

Personal Brand vs Business Brand: Why the Difference Matters for Small Business Owners

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From Coaching Individuals to Working with Corporates: Why Your Positioning Has to Change
Brand Strategy Lucy O'Reilly 26/01/2026 Brand Strategy Lucy O'Reilly 26/01/2026

From Coaching Individuals to Working with Corporates: Why Your Positioning Has to Change

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What is Brand Strategy Anyway?
Brand Strategy Lucy O'Reilly 19/01/2026 Brand Strategy Lucy O'Reilly 19/01/2026

What is Brand Strategy Anyway?

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How do I choose the right brand strategy consultant for my small business?
Brand Strategy Lucy O'Reilly 12/01/2026 Brand Strategy Lucy O'Reilly 12/01/2026

How do I choose the right brand strategy consultant for my small business?

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The Brand Strategy Checklist for a Successful Rebrand: From Core Identity to Global Rollout
Brand Strategy Lucy O'Reilly 23/10/2025 Brand Strategy Lucy O'Reilly 23/10/2025

The Brand Strategy Checklist for a Successful Rebrand: From Core Identity to Global Rollout

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Stop blending in. How Positioning and Differentiation Content Wins the War for Customers
Brand Strategy Lucy O'Reilly 23/10/2025 Brand Strategy Lucy O'Reilly 23/10/2025

Stop blending in. How Positioning and Differentiation Content Wins the War for Customers

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The North Star of Your Business: How to Write a Brand Positioning Statement That Makes You Unforgettable
Brand Strategy Lucy O'Reilly 23/10/2025 Brand Strategy Lucy O'Reilly 23/10/2025

The North Star of Your Business: How to Write a Brand Positioning Statement That Makes You Unforgettable

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Brand Strategy vs. Branding: Why Knowing the Difference Could Save Your Business
Brand Strategy Lucy O'Reilly 09/10/2025 Brand Strategy Lucy O'Reilly 09/10/2025

Brand Strategy vs. Branding: Why Knowing the Difference Could Save Your Business

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My Brand Doesn’t Reflect My Business Anymore. Now What?
Brand Strategy Lucy O'Reilly 03/10/2025 Brand Strategy Lucy O'Reilly 03/10/2025

My Brand Doesn’t Reflect My Business Anymore. Now What?

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You might be thinking you're just disorganised, running around trying to manage different websites, multiple offers...

Whereas actually your business has just grown faster than your brand structure.

- New offers added
- New directions explored
- Di
Most people think brand names come from brainstorms. Or clever wordplay, a naming workshop. A list of “available domains.”

But some of the most recognisable names in the world started somewhere far more grounded.

Take IKEA.

You might t
Your brand designer is not automatically your brand strategist. And the distinction matters.

Branding and strategy are two different disciplines and confusing them is one of the most common mistakes businesses make.

Strategy is the thinking. It def
Loved sharing my story of love and commitment while living apart with @alanakirkcoach in today’s @independent.ie  Online and in store today, as they say!
You’ve spent years getting really good at what you do.

And your brand?
Whipped up in a weekend.

No judgement here, loads of people do it. You needed something live.
You made the best call you could at the time.

But that version of you?

Have
This is all good advice.

Use Canva.
Invest in ads.
Create offers.
Stay visible.

None of that is the problem.

The problem is when it becomes the default response to everything.

When you keep adding instead of deciding.

That’s when things st
I pared my own website back recently.

It had started to get messy.

Not in a dramatic way, I was just trying to serve too many people.

Clients I’d worked with before.
Work I could still do but now what I really want to be known for now.

Offe
If I had 60 days to build a brand that actually attracts the right clients…

I’d ignore a lot of what people on Instagram tell you to focus on.

Not because those things don’t matter. But because they’re usually done in the w
DM me today if you want to fix the right thing about your brand!