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Why Pricing Gets Stuck When Your Brand Is Built Around You
Brand Strategy Lucy O'Reilly 28/01/2026 Brand Strategy Lucy O'Reilly 28/01/2026

Why Pricing Gets Stuck When Your Brand Is Built Around You

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What Does a Brand Strategist Do for a Small Business?
Brand Strategy Lucy O'Reilly 27/01/2026 Brand Strategy Lucy O'Reilly 27/01/2026

What Does a Brand Strategist Do for a Small Business?

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The Hybrid Brand Model: Personal Authority Inside a Business Brand
Brand Strategy Lucy O'Reilly 27/01/2026 Brand Strategy Lucy O'Reilly 27/01/2026

The Hybrid Brand Model: Personal Authority Inside a Business Brand

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The Hidden Difference Between Being Known and Being Trusted
Brand Strategy Lucy O'Reilly 27/01/2026 Brand Strategy Lucy O'Reilly 27/01/2026

The Hidden Difference Between Being Known and Being Trusted

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When Your Personal Brand Becomes a Bottleneck
Brand Strategy Lucy O'Reilly 27/01/2026 Brand Strategy Lucy O'Reilly 27/01/2026

When Your Personal Brand Becomes a Bottleneck

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Personal Brand vs Business Brand: Why the Difference Matters for Small Business Owners
Brand Strategy Lucy O'Reilly 27/01/2026 Brand Strategy Lucy O'Reilly 27/01/2026

Personal Brand vs Business Brand: Why the Difference Matters for Small Business Owners

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From Coaching Individuals to Working with Corporates: Why Your Positioning Has to Change
Brand Strategy Lucy O'Reilly 26/01/2026 Brand Strategy Lucy O'Reilly 26/01/2026

From Coaching Individuals to Working with Corporates: Why Your Positioning Has to Change

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What is Brand Strategy Anyway?
Brand Strategy Lucy O'Reilly 19/01/2026 Brand Strategy Lucy O'Reilly 19/01/2026

What is Brand Strategy Anyway?

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How do I choose the right brand strategy consultant for my small business?
Brand Strategy Lucy O'Reilly 12/01/2026 Brand Strategy Lucy O'Reilly 12/01/2026

How do I choose the right brand strategy consultant for my small business?

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The Brand Strategy Checklist for a Successful Rebrand
Brand Strategy Lucy O'Reilly 23/10/2025 Brand Strategy Lucy O'Reilly 23/10/2025

The Brand Strategy Checklist for a Successful Rebrand

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Stop blending in. How Positioning and Differentiation Content Wins the War for Customers
Brand Strategy Lucy O'Reilly 23/10/2025 Brand Strategy Lucy O'Reilly 23/10/2025

Stop blending in. How Positioning and Differentiation Content Wins the War for Customers

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The North Star of Your Business: How to Write a Brand Positioning Statement That Makes You Unforgettable
Brand Strategy Lucy O'Reilly 23/10/2025 Brand Strategy Lucy O'Reilly 23/10/2025

The North Star of Your Business: How to Write a Brand Positioning Statement That Makes You Unforgettable

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Brand Strategy vs. Branding: Why Knowing the Difference Could Save Your Business
Brand Strategy Lucy O'Reilly 09/10/2025 Brand Strategy Lucy O'Reilly 09/10/2025

Brand Strategy vs. Branding: Why Knowing the Difference Could Save Your Business

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My Brand Doesn’t Reflect My Business Anymore. Now What?
Brand Strategy Lucy O'Reilly 03/10/2025 Brand Strategy Lucy O'Reilly 03/10/2025

My Brand Doesn’t Reflect My Business Anymore. Now What?

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The brief is not the starting point. The thinking is.

Save this before you consider a rebrand.

#brandstrategy #brandpositioning #branding #womeninbusiness #femalefounders
Looking forward to celebrating entrepreneurship and friendship at tonight’s @networkirelanddublin annual awards πŸŽ‰πŸŽŠπŸ™‹πŸ»‍♀️
When I read AI-generated brand content, my first thought is usually “Man, I hope I don’t sound like that!” And I work in this industry.

The problem isn’t that AI writes badly. In many cases, it writes perfectly well (although
My client @thebiglifeprojectie 

Twenty years at LinkedIn. Global Director. ACC coaching credential. Real results with clients.

Also: too many offers, two audiences, ideas faster than the brand could carry them.

Substance without structure. That's
One thing I’m noticing more and more in growing businesses is that success sometimes creates complexity.

What worked when you were smaller often stops working at the next level.

You’ve expanded. Added services.

Changed direction. Grown
School graduation is always a bit emotional, especially when it’s your youngest (even if in true teen style he informed me an hour before the ceremony that his suit no longer fit! Thank you @bestmenswear1948 in Stillorgan!) 

Anyway, that&rsquo