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The brief is not the starting point. The thinking is.

Save this before you consider a rebrand.

#brandstrategy #brandpositioning #branding #womeninbusiness #femalefounders

Looking forward to celebrating entrepreneurship and friendship at tonight’s @networkirelanddublin annual awards 🎉🎊🙋🏻&zwj;♀️

One thing I’m noticing more and more in growing businesses is that success sometimes creates complexity.

What worked when you were smaller often stops working at the next level.

You’ve expanded. Added services.

Changed direction. Grown

School graduation is always a bit emotional, especially when it’s your youngest (even if in true teen style he informed me an hour before the ceremony that his suit no longer fit! Thank you @bestmenswear1948 in Stillorgan!)

Anyway, that&rsquo