This is what I did for Catherine McHugh who, after 20+ years of experience in the pharma regulatory industry, has just launched Imbolc Pharma Consulting, a boutique consultancy for pharma and biotech companies looking for an approachable, experienced & knowledgeable consultant to help them with their regulatory / drug development strategy.

Catherine's brand brief was clear, she wanted the business to come across warm, clear, empathetic and flexible. We had a good chuckle when the colour palette I suggested pretty much matched her recently-designed home interiors!

Once the branding was finalised Catherine was able to plan her first brand photoshoot and we tied everything together on a smart one-page Squarespace website for now, with plans to build it out as the business grows.

Watch this space for step 2 of Catherine's digital journey to growing her business!