No more frustration that your your website doesnβt reflect who you are and that you canβt afford strategic positioning advice.
Itβs time to stop hiding behind a website that doesnβt really represent who you are to finally craft a brand identity that makes you stand out in the market, that attracts your ideal customer and which really feels like you.
One-of-a-kind 12 week group programme with a combination of online training, live Zoom sessions and done-for-you services to carve out your place in the market.
Includes brand positioning, product strategy, logo, website, SEO & brand photography.
A select cohort of 4 business owners for you to network with and learn from as we go through the programme.
Imagine getting everything you need to elevate your business online in one group programme that ticks all the boxes, in just 12 weeks!
- strategy - logo design - website - SEO - copy - photography
- strategy - logo design - website - SEO - copy - photography
It gets frustrating when you donβt have the knowledge, energy or the budget to invest in one-to-one strategy, expensive branding and a top of the range website.
Youβve outgrown your existing website, it represents the old you, not the business you dream of.
You also know you need to get serious about your positioning, joining all the dots to really grow a powerful brand.
You are also tired of doing online courses, trying to figure out your ideal client and what new services to sell, not to mention endless Googling, faffing around with logo designs on Canva and picking out stock photos that look like everyone elseβs.
Our Brand Accelerator Programme encapsulates everything you need to grow your business online, wrapped up in one big sigh of relief, knowing you are in good hands and itβs not going to take forever.
Design the business you dream of by building a brand your customers will love.
Go from trying things out in the market to defining your Compass for Growth. Learning and getting feedback from expert growth strategist Finola Howard, design your dream business and decide who are the customers youβre going to serve.
Go from offering just one service to a strategic product stack aligned with your customer journey and which gives you a solid revenue strategy.
Go from a tired or DIY logo to a resonant visual identity that oozes credibility and that your customers will love.
And that Squarespace website youβve always dreamed of? Now youβre going to get it, complete with keywords and polished copy that will convert visitors into buyers ANDβ¦.your own professional brand photography by Eva Blake.
Say goodbye to scattergun marketing and hello to a business designed for growth!
At the end of this 12 week group programme youβll have a business strategy in alignment with your true purpose, a resonant brand identity that oozes credibility & that your ideal clients will love.
Youβll walk away with a website to be proud of, with copy that converts & optimised for search enginesβ¦all beautifully presented with your own, custom brand photography.
All for an unbelievable fee of just β¬5500+vat
Develop a meaningful strategy, get a beautiful brand identity and website that converts. We take you from A-Z, with the care and attention weβre famous for.
The Brand Accelerator is a 12 week group programme designed for a group of 4 entrepreneurs just like you, looking to step into the beautiful vision you have for your business. We help you clarify that vision, translate it into products and services with the revenue streams you need to hit your dream targets. All while designing a brand identity and website that screams expertise and authenticity.
You are working hard at joining up all the marketing dots and we hear your frustrations. Thatβs why weβve designed this affordable, 12 week group programme to give you peace of mind, safe in the knowledge that youβre finally going to shine online.
Whatβs Inside the 12 week Brand Accelerator Programme
Week 1 - Welcome!
Welcome Group Zoom call with Lucy OβReilly to outline the programme and introduce the group. Youβll also get started on your prep for week 2, following the videos and guides on our digital interface.
Week 2 - Your Compass for Growth
Define your Compass for Growth - what sort of business do you dream of and who you are here to serve i.e. which customers fit your future growth best?
Group Zoom session with Finola Howard to get feedback on your Compass for Growth.
Week 3 - Align the product journey
Follow our online training to realign your products to match your chosen customer and build your revenue strategy around that.
Group Zoom session with Finola Howard to get feedback and make sure youβre on the right track.
Weeks 4 & 5 - Prepare your brand brief
A truly powerful brand will captivate prospective clients. Itβs time to write your brand brief and create your own moodboard, with our guidance, so we can design a truly resonant brand identity for your business.
Group Zoom with Lucy OβReilly to get feedback on your brand brief & moodboard.
Week 6 - Your branding comes to life!
We get started on your visual identity design, including a logo, colour palette, range of typography and a pattern, as well as 5 branded social media templates and a business card design.
Group Zoom with Lucy OβReilly to check in with everyone and answer questions.
Week 7 - Inspiring brand photography
This week will be epic as we come together in a beautiful location for a glorious day of brand photography. Each entrepreneur will get a 75 minute shoot with personal brand photographer Eva Blake, including professional hair and makeup. Youβll come away with stunning, on-brand shots for your website and social media
Week 8 - Keyword research & Copy
Weβll get started on the keyword research you need to write your 7 pages of website copy. Follow our online guides and videos to impactful copywriting as we do the research.
Group Zoom with Lucy OβReilly to get check in and answer questions.
Week 9 - Copy polishing
If you find website copywriting tricky, worry not, we have expert copywriter Gillian Fallon to hand to polish your words before they get added to your new website.
Group Zoom with Lucy OβReilly to get check in and answer questions.
Week 10 - Website design & SEO booster
Once copy is finalised we design your 7 page, custom Squarespace website, designed for desktop and mobile. Youβll also get a landing page for Instagram links, 404 and policy pages, social media links and Insta feed. Weβll also integrated an advanced SEO booster including page descriptions, titles and meta descriptions. Youβll get up to 2 revisions, 14 days of assistance post-launch and a tutorial vault so you can edit your site yourself.
Week 11 - Website design & SEO booster
Group Zoom with Lucy OβReilly to get check in and answer questions. Website edits and fine-tuning.
Week 12 - Launch & Celebrations!
Final Group Zoom with Lucy OβReilly to get celebrate your website launch and a job well done!
What our clients are saying
You have elevated my business to a professional operation.
It was great to work with you and loved our zoom chats as we sorted everything out. I feel you really got me and my business.
MARTINA DUNNE, FITMNA
I had to drag myself kicking to the project but was actually sad when it enο»Ώded.
All because Lucy made the process easy and enjoyable and really collaborative.
In sum....Lucy's the bomb!
NOREEEN MURPHY, PEOPLEDOM
Meet the Brand Accelerator Team
Weβve gathered together some of the best in the business to help you build a business designed for growth. Weβre looking forward to taking this 12 week journey with you and to celebrating the launch of your newly branded website at the end of it.
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Founder, DesignerI canβt wait to get you started on the Brand Accelerator Programme. Iβll guide you through the entire process and canβt wait to share your new branding and website with you.
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Weβre so excited to have Growth Strategist extraordinare Finola Howard on the team. She will blow you away with her knowledge and expertise as you define your new positioning and product strategy.
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Brand PhotographerCreator of βThe Brand Storyβ shoots, Eva helps Irish businesses stand out, tell their story & attract more clients. Youβre going to love her photography!
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SEO ExpertSarah Jane Vincent is one of Irelandβs most well-known and in-demand SEO experts and digital strategists. Weβre thrilled to have her on this programme.
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Professional copywriter for business owners and C-Suite executives, Gillian is on hand to polish your website copy and ensure itβs compelling and succinct!
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Shopify Designer and UX Designer, Anna designs high-converting ecommerce websites for those who need outstanding ecommerce functionalities.
Youβre probably thinking this is too good to be true!
What this programme will help you achieve β
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No more of that niggling feeling that youβre not standing out the way you deserve to in the market, that youβre not going to reach your full potential until you have a brand strategy in place.
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You canβt grow your business if you donβt know who you want to sell to and what keeps them awake at night. You also need to design the right products for these customers and price them in such a way that you can reach your income goals.
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Weβll help you define your brand essence and personality, so we can design a resonant logo and visual identity with creative flair and intention.
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Custom logo design (or refresh) with typography, colour palette, custom pattern and textures. Brand guidelines PDF with the dos and donβts of your new designs. Recorded video presentations with mockups and write-ups. Up to 2 rounds of revisions.
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Say goodbye to your DIY or outdated website and hello to a beautifully crafted 7 page Squarespace website, incorporating your new branding and photography. Youβll also get access to a tutorial vault so you can edit your site yourself.
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We know that our clients like to write their own website text, but often it just doesnβt convert. So weβre using an experienced, professional copywriter to polish your website copy for you.
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This is the icing on the cake. Not only will your brand and website be professionally designed in alignment with your positioning, youβll get a professional photoshoot with one of Irelandβs leading personal brand photographers, complete with hair and makeup and shot in studio or on location. Youβll walk away with 100 shots that we will use on your website and your marketing collateral (lead magnets, social media posts etc)
Programme Cost: β¬5500+vat
Payable in 1, 2 or 3 instalments
You could do it 1:1β¦
We could do all this work 1:1 with us over 6-9 months and the cost would come to approx β¬13,500+vat but with this group programme you can get it for just β¬5500+vat
Whatβs the difference?
With the Brand Accelerator Programme we save hours of consulting calls, and I mean hours! You also save on oodles of homework, particularly in the early stages of the project. Sometimes itβs necessary to break things down, go back to basics and take it more slowly, or perhaps you have very extensive website requirements that need more than 7 pages. But if youβre already in business and want to take things to the next level faster, the Brand Accelerator Programme is perfect for you. And you can use your Trading Online Voucher!
One-time payment of β¬5500+vat
2 and 3 part payment plan also available.
Donβt forget you can use your Trading Online Voucher too!
Itβs time to take action!
No more hoping things get better next year.
Itβs time to dream big, to let go of ideas and unconscious biases that are holding you back.
The time to move away from figuring it out as you go along is now.
Start creating a business that is rooted in your dreams but also a robust positioning strategy that allows you to shine in a crowded online world.
Create a business that allows for growth and financial security as well as the time and freedom to finally start living the life you dream of.
Brand Accelerator Programme
β¬5500+vat
Payable in 1, 2 or 3 instalments
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β 10 hours (estimated) of video content & teaching
β 12 weekly 60 minute Zoom calls
β Done-for-you brand design, website and photography
β Weekly networking with like-minded entrepreneurs
β Price increases to β¬6500+ vat after launch*
*This price you see now is a one-time offer for early enrolment. Join the waitlist now.
Use your Trading Online Voucher and cut your costs massively!
Iβve always wanted to take you on this digital journey,
I started my business with the goal of making βgetting onlineβ easy and enjoyable for entrepreneurs. As my business has grown, I have started to offer so much more than just pretty websites. Strategic positioning, brand identity, brand photography, choosing and understanding the customer, professional copywriting, SEO, content creation etcβ¦.thereβs so much more to marketing your business online than a good-looking website.
From speaking to my clients, I also realised that itβs a pain for you to deal with different suppliers for each element of the process. And, more often than not, entrepreneurs skip the most important stepβ¦ step 1 - strategy! Without strategy you are constantly reinventing the wheel at each stage of the journey and, when you work with different suppliers at each stage, you end up doing strategy again and again.
Which is why I have put this package together. I already work with some of the best in the business in Ireland and together we have created a seamless, aligned process. Letβs build a brand to be proud of and which will drive your business forward.
Frequently Asked Questions
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The Brand Accelerator Programme is a group programme that is part online course, part live sessions on Zoom and part done-for-you services.
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We realise this is an investment in your business, so we offer you a 15 minute discovery call to ensure this is the right package for you. If youβre ready to get started, you can book your 15 minute checkin here.
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Yes, if you add an online scheduler to your site (for service providers) or an online shop (for ecommerce businesses). We will provide you with step-by-step video instructions as to how to do this so that you can avail of the Trading Online Voucher funding.
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Yes, we do! Whether you are a total newbie in the world of entrepreneurship or youβre looking to scale an existing business, the Brand Accelerator programme is suitable for you.
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The Brand Accelerator programme is 12 week programme for 4 entrepreneurs per cohort.
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Of course! Your project includes a an digital interface where you get to view your project mapped out and access to learning materials and videos. You also get a weekly 60 minute Zoom meeting with Lucy and the group (and in the early stages Finola) to check in and ask your questions.
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Weβve kept the cost down in this programme by offering certain limitations, such as a 7 page website only. We do have a list of Γ la carte options that allow you the flexibility to add services on that you might specifically need. Book a discovery call to chat more about what options are available to you.
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We want you to fall in love with your design and we understand sometimes that it takes tweaks to get there. For brand design experiences, you will have two rounds of revisions but they must be doable within a week, so that you donβt fall behind in the programme.
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Once we have your sign-off on the moodboard, we work off of a single logo concept; so you will be presented with a single concept inside of a fully loaded deck that includes mockups and example imagery. We believe in presenting our best proposal. Don't worry though, you have up to 2 revisions if you want tweaks.
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As part of the Brand Accelerator Programme we will design your website wireframe and sitemap. You will get expert guidance on how to write your copy, as well a copy polish by our professional copywriter once youβve finished.
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Your site will be designed on Squarespace for service providers or Shopify for ecommerce businesses. Both are subscription-based platforms, also known as CMS. Your subscriptions are not included in the Brand Accelerator Programme fee. We will show you how to set up your subscription.
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We will build your website on a developing domain or the Designs For Growth Squarespace account, which allows you to preview your website design live. We will send you the link to preview the site once the design has been completed and will only accept feedback at this point.
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You will be responsible for purchasing your domain and hosting package. We will discuss this further after the contract is signed, and additional guidance will be provided if you need assistance with purchasing your hosting package and domain. For businesses in Ireland we recommend Blacknight.
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In every website package we offer, we provide you with access to a custom recorded teaching session for your website. However, if you would rather not worry about maintaining your website, we would love to continue working with you! At the end of the project, you will be provided with a maintenance form that you can complete and submit to us. If you do decide to maintain your website, you can still always come back to us for website changes or additions if ever needed.
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No, every website is built from scratch. You will get 7 custom pages: a homepage, about page, contact page, FAQ and 3 services pages. Youβll also get your policy pages and a Linktree page for Instagram.
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Yes, we will require your domain hosting details to take care of connecting your new site to your domain.
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In order to keep the costs down, there are certain limitations to the scope of this programme.
it is important to adhere to the timeline of work to be done each week so that you donβt fall behind the group
if you miss a weekly Zoom session you an watch the replay but we will not reschedule the call for the group
your new website will be of 7 pages only, plus a Instagram link page, 404 page and policy pages. (Policy pages are to be provided by you)
you only get one logo design proposal, with up to 2 rounds of edits.
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Ye, we do. All clients can contact us at to request our 5 session Positioning Package with Finola Howard, a single brand design, a bigger website project or online course set-up, for example.
This programme is for people who are
entrepreneurs ready for a fresh brand and website that consistently attracts and converts dream clients
coming from a corporate background & want to launch a business and get big results from the start
ready to elevate your brand to match your aspirations for the business you want to create
weary of relying on multiple suppliers and designers
want to raise their prices and create consistent revenue
open-minded and willing to dream big
enjoy networking and see the value of a group programme
ready to fully commit to the programme and follow our lead
This programme is not for people who are
Not motivated to make meaningful changes in their life
Unwilling to invest in themselves or their business
Too βbusyβ to do the strategic work that requires focus and attention
Unable to build a business with real value
Stuck in old-fashioned ways of doing business, relying on referrals and word of mouth
worried that others will copy their ideas
The only all-inclusive business design programme that offering ambitious entrepreneurs strategy, branding, web design, SEO, copy and brand photography in just 12 weeks.
In just 12 weeks youβll be so excited about how you got total clarity on where youβre going with your business and a gorgeous new website thatβll be the beating heart of your marketing.