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26/04/2025

How to create an offer in Kajabi

Duration: 16 minutes

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One thing I’m noticing more and more in growing businesses is that success sometimes creates complexity.

What worked when you were smaller often stops working at the next level.

You’ve expanded. Added services.

Changed direction. Grown
School graduation is always a bit emotional, especially when it’s your youngest (even if in true teen style he informed me an hour before the ceremony that his suit no longer fit! Thank you @bestmenswear1948 in Stillorgan!) 

Anyway, that&rsquo
Yesterday I was at an ICF event for coaches, invited by my client Lindsay fro @thebiglifeprojectie 

One thing really stayed with me.

Many coaches said they’re trained not to talk about themselves.

The focus is on the client. Holding space. A
You'll never sharpen your brand positioning writing at your desk.

You find it in conversation.

I was on a call this week with a business owner, reviewing her website. When I asked who her ideal customer was, she lit up. She described them in vivid
You might be thinking you're just disorganised, running around trying to manage different websites, multiple offers...

Whereas actually your business has just grown faster than your brand structure.

- New offers added
- New directions explored
- Di
Most people think brand names come from brainstorms. Or clever wordplay, a naming workshop. A list of “available domains.”

But some of the most recognisable names in the world started somewhere far more grounded.

Take IKEA.

You might t
Your brand designer is not automatically your brand strategist. And the distinction matters.

Branding and strategy are two different disciplines and confusing them is one of the most common mistakes businesses make.

Strategy is the thinking. It def
Loved sharing my story of love and commitment while living apart with @alanakirkcoach in today’s @independent.ie  Online and in store today, as they say!
You’ve spent years getting really good at what you do.

And your brand?
Whipped up in a weekend.

No judgement here, loads of people do it. You needed something live.
You made the best call you could at the time.

But that version of you?

Have
This is all good advice.

Use Canva.
Invest in ads.
Create offers.
Stay visible.

None of that is the problem.

The problem is when it becomes the default response to everything.

When you keep adding instead of deciding.

That’s when things st