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26/04/2025

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The brief is not the starting point. The thinking is. Save this before you consider a rebrand. #brandstrategy #brandpositioning #branding #womeninbusiness #femalefounders
Looking forward to celebrating entrepreneurship and friendship at tonight’s @networkirelanddublin annual awards 🎉🎊🙋🏻‍♀️
When I read AI-generated brand content, my first thought is usually “Man, I hope I don’t sound like that!” And I work in this industry. The problem isn’t that AI writes badly. In many cases, it writes perfectly well (although
My client @thebiglifeprojectie Twenty years at LinkedIn. Global Director. ACC coaching credential. Real results with clients. Also: too many offers, two audiences, ideas faster than the brand could carry them. Substance without structure. That's
One thing I’m noticing more and more in growing businesses is that success sometimes creates complexity. What worked when you were smaller often stops working at the next level. You’ve expanded. Added services. Changed direction. Grown
School graduation is always a bit emotional, especially when it’s your youngest (even if in true teen style he informed me an hour before the ceremony that his suit no longer fit! Thank you @bestmenswear1948 in Stillorgan!) Anyway, that&rsquo