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Elaine Russell, Executive Coach

Chamber Chauffeurs | Squarespace Website

Designs for Growth Ltd ©2016 - 2026

Dun Laoghaire, Co Dublin, Ireland

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This is all good advice.

Use Canva.
Invest in ads.
Create offers.
Stay visible.

None of that is the problem.

The problem is when it becomes the default response to everything.

When you keep adding instead of deciding.

That’s when things st

I pared my own website back recently.

It had started to get messy.

Not in a dramatic way, I was just trying to serve too many people.

Clients I’d worked with before.
Work I could still do but now what I really want to be known for now.

Offe

I attended two webinars recently.

Both hosted by people who’ve made millions from online courses.

And both were live.

No polished recordings or evergreen funnels running quietly in the background, just showing up, teaching, answering questio

I’m really pleased to be included in the Top 40 Women to Watch 2026 by @irishwomeninbusinessclub

What I appreciate most is that these awards are not about visibility for the sake of it. It’s about the women building real businesses, the

Motherhood changes in ways you don’t expect.

When my youngest was small, there was a morning when he simply refused to put on his shoes.

We were late for school.
The clock was ticking.
And every reasonable parenting technique had failed.

So

In 2026, most people won’t discover your business on your website anymore.

They’ll find you through posts, podcasts, conversations, recommendations or AI search.

But when someone is seriously considering working with you, they nearly al

Stop tweaking. ⬇️

The website can wait. The new headshots can wait. The AI tool everyone's talking about can wait.

I hear this every single week, and I understand why.

Tweaking feels like momentum. It isn't.

Here's what's really going on:

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