Brand Strategy & Design, Websites Designed to Convert
From Good To Great: Your Ticket to Business Stardom
Whether you're an established entrepreneur hitting a growth ceiling or a mid-life professional ready to launch your own venture, you know a strong brand is key to your business growth.
But the path forward is about as clear as mud!
You’re in the right place: I specialise in brand strategy & brand identity for entrepreneurs who want to communicate and connect.
The Challenges of Growing A Business
Your brand is screaming for a better way to tell your unique story and attract the perfect customer.
Your website is attracting customers in drips and drabs when you know they could be queuing up at your door.
You're new to the world of self-employment and the marketing & tech is overwhelming.
The leap to next-level success both excites and terrifies you.
But
Where would you be a year from now if you did nothing?
Your competitors or former colleagues are living the dream.
Dream clients are ghosting you for businesses that actually speak their language.
Your business vision or dream is sitting on a shelf gathering dust.
Burn out is you as you try to juggle everything without a game plan.
That nagging feeling of "what if" is eating you alive.
That's not an option.
Whether you're aiming for the next level or starting from scratch, every day you wait to launch your brand and website is another day your dreams are slipping through your fingers.
Strategic Growth Design: Your Roadmap to Success
How about we build a brand that looks and feels like you?
You might think you just need a website. The thing is, you rarely need just a website. You want to build a brand to reach your full potential and achieve your dreams.
Work with me and I'll be your guide and cheerleader rolled into one.
Let's transform your business together:
Brand Positioning Audit
This is the reality check your business needs. Are you showing up the way you think you are? We’ll find out what your brand is really saying about you, before you decide whether you need a new strategy or revamp.
Deep-Dive Brand Strategy
We'll cut through the noise and get crystal clear on your unique position in the market. We'll look at your purpose, mission, vision and values and how they form the foundations of your growth.
Branding Design
We'll refine your brand and make it irresistible. No more feeling disconnected from your own visual identity. Get ideal clients sliding into your DMs faster than you can say "booked and busy."
Squarespace & Shopify Websites
Squarespace or Shopify, whichever you need, we create ecommerce websites that turns visitors into devoted customers. Say goodbye to tyre-kickers and time wasters.
Online Courses on Kajabi that sell
We combine strategic insight with creative flair to design Kajabi websites that are not only visually stunning but also optimised to sell your online course and membership.
Designer for a Day
Hire me for a day, dedicated solely to your business design needs. Whether it’s website updates, landing page design or Canva templates, you’ll have me for a full day - just for you.
Is My Brand Strategy & Design Process Right for You?
This is perfect for you, the business owner who:
Has achieved success but know you’re just scratching the surface.
Is ready to invest in yourself and your brand for a game-changing boost.
Needs a strategic partner to help navigate the wild waters of branding & digital marketing.
Wants a service as unique as you are.
Ready to Break Through Your Business Ceiling?
Don't let another year slip by feeling stuck in second gear. Let's work together to unlock your brand’s full potential and achieve the success you deserve.
Book a call, and let’s design the next steps for online success, together.
Frequently Asked Questions About Our 1:1 Services
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If you are in business a while and looking at your branding or website with a tinge of embarrassment, it might be because your brand messaging or visual identity are not reflective of the work you do any more. But you’re not sure exactly what the problem is. In this instance I would recommend a Brand Positioning Audit as a first step, to see how you are showing up in the eyes of your customers.
If you are new to entrepreneurship and have no website or branding yet, then Brand Strategy is step one in the process, ideally. Yes we can jump straight into website design if funds are tight, but ideally we put a strategy in place first.
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Of course, book a call to discuss where you’re at and how I can best assist you.
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In a word, yes!
Unless you have already worked with a strategist and you have your brand strategy complete, in which case we can jump straight into visual identity design.
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Yes, we can look at your current website and give you a list of recommendations for how you can improve it. This can be booked here.
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I have a two week web-design process that guarantees that your site will be live to the world within 10 working days. This process does require some homework beforehand on your behalf, however! You must prepare your site content in advance of me getting started and you must be available to provide comments/feedback/edits during the two week design schedule.
If we are working on an online course set-up or membership community, it may take a bit longer, but the pure website element will only take ten working days.
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We do both. No need design a developer, we take care of everything.
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Yes, if you are an existing Squarespace user we would love to help you take your website to the next level. Whether you require a design makeover, want to upgrade to Squarespace 7.1 from Squarespace 7.0 or simply integrate new functionalities or features using custom code, we can help. You can read more about this here.
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We work with a number of excellent photographers in Ireland and will introduce you to the best one for your brand requirements.
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Yes, we will direct your domain to the new site once it is ready to go live. For this we will need access to your hosting account (LetsHost/Blacknight/Hosting Ireland etc) so that we can point your domain to the new website. Squarespace can host .com domains but for a .ie domain you will need to get this from a hosting company and we will direct it to the new website.
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Squarespace and Kajabi allow for easy integration of page titles, descriptions etc for SEO purposes. We will ask you for key words and phrases to incorporate into these SEO settings. We also give our clients a short lesson in SEO so that you can take other relevant actions to improve their site’s ranking on the Search Engine Results Pages.
We also offer a SEO Keyword Audit if you already have a website. This audit looks at the keywords and phrases you are currently ranking for as well as the ones you should be trying to rank for (based on popularity and level of difficulty). The audit provides a list of suggested content for future blogging/vlogging, based on the data of what people are searching for in your niche. We also look at your competition, what keywords they are ranking for and what backlinks they are getting from other reputable websites.
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We take a 50% deposit to book you into our design diary, whether it be for a website, online course, visual identity or other design job. The balance is paid upon the site going live/project completion.
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Step 1 We send you a contract and an invoice for a 50% deposit to book you into our design diary for a date when you will have your content ready and we will get started.
Step 2 is we create a shared folder on Google Drive for you to put your site copy and images. We also send you a design questionnaire and a Welcome Pack.
Step 3 When your content is ready and the date has arrived for me to get started, we have another conversation to review your content and to confirm the functionalities you require for your site.
Step 4 We get to work. 5 days later you get a preview of your site.
Step 5 The following week you can send me all the edits and changes that you require
Step 6: By the Friday of that second week your site is live, you are trained on how to manage it, the balance of our fee is paid and we pop the champagne together!
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If you are looking for a web-designer who really cares about you and your business and who will take the time to explain the process in plain and simple English, then you will enjoy working with Designs for Growth.
If you are done with the hassle of dealing with WordPress or Joomla or some other more complicated CMS, then you will enjoy working with us and having a website on the Squarespace platform.
If you like the idea of knowing when your site-build will begin and when it will finish, then you will be delighted to work with us.
If you are looking for a beautifully designed site, with a robust e-commerce platform, where blogging is easy, where you clients will be thrilled to pick up the phone or place that order, then this is right for you.
From our first consultation call I knew I would work with Lucy. She understood exactly what needed and guided me with her professionalism, expertise, understanding and efficiency.”
Ruth Adams, Florence Lingerie Dún Laoghaire