Brand Positioning Audit
The Reality Check Your Business Needs
Are you showing up the way you think you are?
Most entrepreneurs assume they know how their brand comes across. Then they wonder why the "right" clients aren't finding them.
Here's the uncomfortable truth: There's often a massive gap between how you think your brand is perceived and how your market actually sees you.
The Brand Positioning Audit reveals exactly where that gap is - and what it's costing your business.
Find Out What Your Brand Is Really Saying
Before it costs you another client
What You Get: The Complete Brand Reality Check
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Your Brand Through Fresh Eyes
I'll analyse your entire brand presence like a potential client discovering you for the first time:
✅ Website audit - What story is your site really telling?
✅ Visual identity review - Does your branding reflect your expertise?
✅ Social media analysis - Is your message consistent across platforms?
✅ Competitor comparison - How do you stack up in your market?
✅ Positioning assessment - Where are the gaps in your differentiation? -
Your Customers' Honest Opinions
Here's what makes this audit different: I'll survey 10 of your past or current clients to understand how they actually perceive your brand.
✅ Customer perception survey - What do they really think of your brand?
✅ Language analysis - How do they describe you to others?
✅ Value proposition check - What do they see as your biggest strength?
✅ Recommendation insights - Why would they refer you (or not)? -
Your Custom Action Plan
You'll receive everything in a comprehensive report:
✅ Brand assessment video - 15-minute walkthrough of my findings
✅ Customer insights summary - Key themes from your client feedback
✅ Gap analysis - Where perception doesn't match intention
✅ Priority recommendations - The 5 changes that will make the biggest impact
✅ 30-minute strategy call - Discuss findings and answer your questions
The Brand Positioning Audit is Perfect for You If:
You've been in business 2+ years but feel like you're not attracting the right clients.
You suspect your brand doesn't reflect how good you actually are at what you do.
People seem confused about what you offer or who it's for.
You want honest feedback before investing in a complete rebrand.
You're considering a website redesign but want to understand what's really not working first.
Your Investment: €999
Why this investment makes sense:
Includes:
Complete brand presence analysis
Customer perception survey (up to 10 respondents)
Custom findings report with video walkthrough
Priority action plan
30-minute strategy call
Timeline: 2 weeks from when you provide access and customer contact details
Next steps: Results delivered via email, strategy call scheduled at your convenience
Bonus: If you decide to work with me on your complete brand strategy within 3 months, I'll credit the full €999 toward your project. This audit becomes Phase 1 of your brand transformation.
At €999, this audit pays for itself if it helps you:
Attract just one additional ideal client
Increase your prices with confidence
Stop wasting money on marketing that doesn't work
Avoid a costly rebrand that misses the mark
Plus, if you decide the insights reveal you need complete brand strategy work, every euro is credited toward your project. Think of this as a risk-free way to experience how I work before making a bigger commitment.
You'll finally understand:
Why certain types of clients aren't reaching out
What's working better than you realised
Where you're losing potential clients in your messaging
What your customers value most (that you're probably not highlighting enough)
The quick wins that will make the biggest difference
Ready for Your Brand Reality Check?
Two ways to get started:
Option 1: Book Your Audit
Ready to see how your brand really comes across? Let's uncover what's working and what's costing you clients.
Book Your Brand Positioning Audit →
Option 2: Not Sure If This Is Right for You?
Book a 15-minute chat and we'll figure out if this audit is what you need or if there's a better starting point.
Frequently Asked Questions about the Brand Positioning Audit
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A: I create a short, professional survey (5-7 questions, takes 3 minutes) and send it from your email with a personal note. Typically we get 60-80% response rate because people like helping businesses they've worked with.
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Better to know now than keep wondering why things aren't working. Most feedback is constructive, and negative insights are often the most valuable for making improvements.
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Most audits are just one expert's opinion. This combines expert analysis with real customer perception data - you get both the professional assessment and the market reality.
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We can work with fewer (minimum 5) or include prospects who engaged with you but didn't buy yet. We'll discuss the best approach for your situation.
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Very. You'll get specific recommendations, not vague advice. Think: "Change this headline on your About page because it's confusing your target market" rather than "improve your messaging."
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You'll have a clear roadmap of what to fix. You can implement changes yourself or we can discuss how the Brand Accelerator Programme or custom strategy work can help you execute the recommendations.
What past clients discovered:
“I thought I was being clear about my target market, but Lucy's audit showed me I was actually appealing to everyone and no one at the same time. The customer feedback was eye-opening - they saw me completely differently than I intended."
"The audit revealed that my website was talking about features while my customers were buying because of a specific outcome I barely mentioned. Game changer!"
"I was embarrassed by some of the gaps Lucy found, but so grateful to know the truth. We fixed those issues and started attracting better clients within weeks.”
About Lucy from Designs For Growth
I've helped 100+ entrepreneurs create brands that attract their ideal clients consistently. I know exactly what makes people choose one business over another - and it's rarely what you think.
This audit shows you your brand through your market's eyes, so you can finally close the gap between how you want to be perceived and how you actually are.