How to sell digital downloads on Kajabi

Here's the short answer on what you need to think about:

✍🏻 Your sales page - imagine this as a stand-alone page where your customer can find all the info he/she needs to make a decision on buying the download. Include all the benefits, what they get, how it will change their life, a bit about you, an FAQ section etc. We want to avoid sending them off to other pages on your website to find more info, the goal of this page is to make the sale. That means if you promote this page on social or via email, the customer has all the info in one place and they are guided to making the purchase right there.*

🎆 Course Name and branding - even short courses/downloads should have an interesting title/name and their own visual identity or sub-brand.

💰 Course Pricing

🤝 Thank You page imagery and copy. Direct the customer to a Thank You page once they've made a purchase.

🖥 How will you deliver the download? Does the customer get access to it immediately on the Thank You page? Or do you want to link to it in a post-purchase email? Do you want them to log in to Kajabi to get access to it? I wouldn't recommend the latter for a digital download, as it takes more effort on the part of the customer and we want to avoid friction where possible.

🌈 Is the course/download properly branded and type-set? Or maybe it's in the form of a video.

* Given that not everyone who lands on your website will necessarily be ready to buy from you straight away, I suggest a lead-magnet placed on other pages of your website to give prospects a taste of the value you have to offer. A lead magnet is usually free access to a really helpful checklist, download, video or some form of really really good content for your target audience. In return you get their email address, which you can use to continue the conversation with that person. Kajabi allows you to set up sequences of emails to people who have downloaded lead-magnets, so that you can continue to give them value via email until such point that you ask them to buy your course. if you provide really good value for free in the initial stages of getting to know each other, they are more likely to buy when you send that sales email.

Generally you will have a lead magnet for each service/course you offer. Or if your initial courses are low-ticket items, then maybe one lead magnet it sufficient to get the ball rolling. We then embed this on relevant site pages and blog posts, to capture readers attention in various places on your site. I recommend you start with one. Think of one of your customers' biggest burning issues and how you can help them resolve it via a document, video or audio or whatever makes the most sense for you. That's your lead magnet. Think then about how you are going to follow this up with an email or a sequence of emails. We can all of this in Kajabi.

I hope this helps!