How to use Landing Pages in Kajabi to deliver a short course or freebie
I’m going to put my hands up in the air here 🙌 and acknowledge that I came across this topic in the Official Kajabi Hero Community Facebook group - which you should join if you are already using Kajabi or are thinking about using it. Fellow member Roger Hol gave an example of how Kajabi Landing pages can be used instead of a product, within a course - using links - and also to deliver a lead magnet or free mini-course.
Using Kajabi Landing Pages to Deliver a Free Mini-Course or Lead Magnet
Setting up a course using a Kajabi product is a perfectly fine way to deliver a freebie. However, if it’s a free course, chances are your leads might not bother to log in. And if they don’t log in, they will not consume the content, learn or get to know you.
So, instead of using a Kajabi offer, linked to a product, you can deliver your freebie or short course with a form, email sequence and some landing pages.
Here is the process that you could use:
Firstly, always use a double opt-in with your initial sign-up form. A double opt-in means that when the person first puts their email into your form to get access to the lead magnet, they receive an email to ask them to confirm their subscription to your email list. If they don’t confirm, they don’t get access to the lead magnet or short course. There are two reasons to insist on this double opt-in. Firstly, it is best GDPR practice and secondly you only want really good quality leads, in other words people who are eager to take all necessary steps to receive the value of your lead magnet.
When they have double opted-in (confirmed their email) you send then to a thank you page. This page is about telling that the first email with the start of the free/mini course is on its way to their inbox. This is much better than asking them to log in, which they would have to have done if you’d set this up as a product. The idea is that now they have shown interest in your freebie, they should get it without too much friction.
Then the email sequence starts and the first email is super short, only about two lines with welcome and click here to see the first video.
Now, they click into the first page (a landing page), where I suggest a welcome video on the top.
This video should/could shortly tell what’s going to happen. You could also have explainer text underneath the video. Then, under this, or on another page (it’s up to you) is the first part of your mini-course. This can be built out on the landing page as videos, audios, text, assessments, more videos, more text, more assessments…
Then, as they have seen in the welcome video or the text, the usr knows what’s next.
You could add a CTA button so they could go to the next part of the course, or just send it in the next email.
The jury is still out on whether to send the emails with the next part of the course in quick succession or to spread them out. Remember these are not marketing emails, they are emails delivering the freebie or mini-course the person signed up for. However, they do act as nurture emails in that they allow the person to get to know you, while learning. The person who originally posted about this way of doing things recommends delivering over time, instead of rushing.
For your freebie, mini-course or what terminology you use, there are several emails. After some days, you send the next part, and again, the most important part is to get people to click. Be short and sweet therefore in these emails. Short enough to cover the essentials, but sweet enough so it’s interesting for them to click.
For example:
“First name”, are you curious about how to XYZ? It’s time to find out how to do that.
Click here to continue your journey.
Regards,
Your first name here
This makes people click and it works better that longer text. If they don’t click, they might do it later, and you can remind them later.
You could think about using assessments and reward your new leads as if they complete them all, for example 3 assessments, they will get a reward. The reward could be an ebook, a call with you, anything that are useful and helpful for your new leads.
You just follow with more emails with link to pages. I recommend using plain text emails over using templates. Plain text emails are less likely to be stopped by filters into the receiver’s inbox. Also, shorter emails that lead to more clicks signal to the filters that add incoming emails into spam or promo folders, that you as a sender are sending something the receiver really wants.
During this email sequence you could have type follow-up emails in between:
Hi “first name”
Just checking in asking if you have any questions?
Just reply to this email, and I will answer them for you. It doesn’t cost you anything.
How did you liked XYZ?
In case of something, you can see the first video here and if you click here you’ll get to the second video in order to XYZ.
Regards,
Your first name here
So, that’s it, this is how you can use landing pages and deliver a “free course.”
Obviously if your freebie is just a simple download or a one-off video lesson you wouldn’t need all the emails, but it is interesting to consider how a longer, mini-course can add more value and therefore more ardent followers who love your work!
If I were to deliver a free, short course, what should it be? Answers on a postcard please! Or in the comments below :)
What about using Landing Pages within a paid course on Kajabi?
Yes, you can use regular Landing Pages to provide elements of your course content too. You would just tick the box that says ‘Make page visible to logged-in users only", untoggle the box that makes the page visible to search engines and then create a link to this page from within your course/product. This way, only someone with the link and who is logged in to Kajabi can view it. It gives you more flexibility of layout than the typical product pages within Kajabi.
