What’s the difference between a Landing Page and a normal Website page in Kajabi?
I have designed many, many websites in Kajabi, and there’s one thing that often stumps me when I am creating pages…do I use a website page or a landing page?
Everyone raves about landing pages on Kajabi and I totally understand the logic behind them (see below) but frankly I often find it more useful to build a standard website page because it automatically incorporates my brand settings (colours and fonts) without me needing to set these up all over again.
This very question came up recently in the Official Kajabi Facebook group, and it was interesting to me to see that it was a fellow Squarespacer who was asking the question. She is considering moving to Kajabi as she is an online educator now and she is wondering if it makes more sense for her to host her courses on a dedicated LMS (Learning Management System) like Kajabi than continue on Squarespace. Anyway, I digress! The point is that she was finding it difficult to wrap her head around the idea of landing pages in Kajabi and used the FB group to ask the community why they use them.
Before I get into the results of her poll, here are the basic differences between a landing page and a sales page in Kajabi.
Understanding the Basics
Before diving into their differences, it's crucial to establish a fundamental understanding of what landing pages and normal website pages entail.
Landing Pages:
Landing pages are standalone web pages created for a specific marketing or advertising campaign. They're designed with a single focus or goal, known as a Call to Action (CTA). It could be anything from signing up for a newsletter, registering for a webinar, downloading an ebook, or making a purchase. Landing pages aim to convert visitors by compelling them to take a specific action, minimizing distractions by eliminating navigation to other parts of your website.
Normal Website Pages:
Normal website pages constitute the broader structure of your website. These include your homepage, about page, contact page, services or product pages, blog, and more. They provide detailed information about your brand, products, services, company values, and mission. Unlike landing pages, they contain navigation links to other parts of your website, encouraging exploration.
Key Differences in Kajabi
In Kajabi, both landing pages and normal website pages are integral components of your online strategy, but understanding their differences is key to maximizing their potential.
Purpose and Focus:
Landing Pages: Highly focused and designed for conversion. Every element on the page serves the single goal of the CTA, whether it's to capture leads, promote a product, or drive event registrations.
Normal Website Pages: Serve to inform and engage visitors, providing a more comprehensive insight into your brand and offerings. They facilitate navigation and exploration.
Design and Layout:
Landing Pages in Kajabi: Typically features a streamlined design. The platform offers various templates specifically designed for conversions, including persuasive elements such as testimonials, benefits, and a prominent CTA. They do not automatically inherit your brand design elements, as normal website pages do in Kajabi
Normal Website Pages: Offers more design flexibility to align with your brand identity. Kajabi's page builder allows for customization of headers, footers, and navigation menus to ensure consistency across all your website pages.
Content Strategy:
Landing Pages: Content is highly targeted and focused on persuasion. Copy is crafted to resonate with the specific audience targeted by the campaign, directly addressing their needs and how the offering provides a solution.
Normal Website Pages: Content is broader and aimed at educating visitors about your brand. It encompasses your brand story, product details, FAQs, and more, providing a comprehensive view.
Leveraging Landing Pages and Website Pages in Kajabi
To maximize the effectiveness of your online strategy in Kajabi, it's essential to understand how to leverage both types of pages effectively.
For Landing Pages:
Focus on Clarity and Simplicity: Ensure your landing page message is clear and your CTA is unmistakable. Keep the design simple and free of distractions.
Use High-Converting Templates: Kajabi provides various templates optimized for conversion. Select one that aligns with your campaign goal.
Test and Optimize: Utilize A/B testing available within Kajabi to test different elements like headlines, CTAs, and images to see what resonates best with your audience.
For Normal Website Pages:
Ensure Seamless Navigation: Make it easy for visitors to explore your site. Use clear headings, a well-structured layout, and a responsive design.
Optimize for SEO: Include relevant keywords, meta descriptions, and alt texts for images to improve your search engine ranking and visibility.
Consistently Update Content: Keep your website pages fresh and up-to-date with the latest information about your products, services, and company news.
Best Practices for Both Page Types
While landing pages and normal website pages serve different purposes, certain best practices apply to both, especially within the Kajabi platform:
Mobile Optimization: Ensure pages are optimized for mobile devices, providing a seamless user experience across all devices.
Strong Visual Elements: Use high-quality images and videos to capture attention and communicate your message effectively.
Brand Consistency: As I mentioned above, Landing Pages in Kajabi do not automatically inherit your brand details, so you need to set them again in the page settings of your Landing Pages. That said, once you create your first landing page, with all your settings in place, you can then duplicate this page for subsequent landing pages, so everything is already set up.
Clear Call-to-Actions: Whether it’s a subscription form on a landing page or a contact form on a website page, the CTA should be clear and compelling.
Conclusion
In Kajabi, both landing pages and normal website pages are useful for building an effective online presence. While they serve different strategic purposes — with landing pages focusing on conversions and website pages providing comprehensive brand insights — understanding how to effectively leverage each within Kajabi’s ecosystem is crucial for digital marketing success. By adhering to the platform's best practices and optimising each page type for its specific goal, you can significantly enhance your online visibility, engagement and conversion rates.
Back to the poll in the FB group, of the 55 votes, 22% of voters said they use landing pages predominantly with ads, 61% of voters said they use landing pages without ads. Only 2% said they don’t use landing pages and 15% said they don’t use website pages…so it looks like most Kajabi-users do take advantage of the Landing Page templates and functionalities to get more conversions, even without using ads.
If you’ve got questions about how to make the best use of Kajabi, get in touch for a free discovery call today.
Oh I almost forgot, interestingly, the person who put the original question in the Kajabi FB group decided to stick with Squarespace in the end for her online courses!
