Why Isn’t My Website Converting? 7 DIY Mistakes (and How to Fix Them)
You’ve invested time (and maybe money) into your website.
You’re proud of it. But there’s one problem: it isn’t bringing in clients. Sound familiar?
If you’re asking, “Why isn’t my website converting?” the answer usually comes down to a few common DIY mistakes.
Here are 7 I see all the time and how to fix them.
1. You’re Talking to Everyone (and No One)
Your copy is too broad. Instead of speaking directly to your dream client, you’re trying to please everyone. Result? No connection.
2. Your Messaging Isn’t Clear
If I land on your homepage and don’t know in 5 seconds: who you are, what you do, and who it’s for — I’m gone.
3. Weak or Vague Calls to Action
“Read more” isn’t a CTA. “Book your free strategy call today” is. Clients need to know exactly what to do next.
4. Confusing Navigation
If people can’t find what they need in 2 clicks, they’ll give up. Streamline your menus.
5. Stock Photos Everywhere
Generic visuals make you blend in. Strategic brand photography makes you stand out.
6. No Lead Capture
If you’re not offering a freebie or opt-in, you’re losing potential clients daily.
7. Poor Mobile Optimisation
Over 60% of web traffic is mobile. If your site looks bad on a phone, you’re done.
Remember, your website isn’t a brochure. It’s a sales tool. Fix these mistakes and I promise you’ll start seeing results.
