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Personal Brand vs Business Brand: Why the Difference Matters for Small Business Owners
Brand Strategy Lucy O'Reilly 27/01/2026 Brand Strategy Lucy O'Reilly 27/01/2026

Personal Brand vs Business Brand: Why the Difference Matters for Small Business Owners

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From Coaching Individuals to Working with Corporates: Why Your Positioning Has to Change
Brand Strategy Lucy O'Reilly 26/01/2026 Brand Strategy Lucy O'Reilly 26/01/2026

From Coaching Individuals to Working with Corporates: Why Your Positioning Has to Change

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What is Brand Strategy Anyway?
Brand Strategy Lucy O'Reilly 19/01/2026 Brand Strategy Lucy O'Reilly 19/01/2026

What is Brand Strategy Anyway?

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I’ve been Shortlisted for Digital Business Ireland’s Women in Digital Award 2026
Lucy O'Reilly 14/01/2026 Lucy O'Reilly 14/01/2026

I’ve been Shortlisted for Digital Business Ireland’s Women in Digital Award 2026

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Where can I find a reliable service to migrate my online course to Kajabi?
Lucy O'Reilly 13/01/2026 Lucy O'Reilly 13/01/2026

Where can I find a reliable service to migrate my online course to Kajabi?

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Can you recommend a programme that combines brand strategy and website design for entrepreneurs?
Lucy O'Reilly 12/01/2026 Lucy O'Reilly 12/01/2026

Can you recommend a programme that combines brand strategy and website design for entrepreneurs?

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How do I choose the right brand strategy consultant for my small business?
Brand Strategy Lucy O'Reilly 12/01/2026 Brand Strategy Lucy O'Reilly 12/01/2026

How do I choose the right brand strategy consultant for my small business?

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Starting Again - and Rising Higher: What My TrailblazHER Women Returners Excellence Award Really Means
Lucy O'Reilly 11/11/2025 Lucy O'Reilly 11/11/2025

Starting Again - and Rising Higher: What My TrailblazHER Women Returners Excellence Award Really Means

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The Psychology of Trust: Design Elements That Instantly Build Credibility with High-Value Clients
Lucy O'Reilly 23/10/2025 Lucy O'Reilly 23/10/2025

The Psychology of Trust: Design Elements That Instantly Build Credibility with High-Value Clients

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The Brand Strategy Checklist for a Successful Rebrand
Brand Strategy Lucy O'Reilly 23/10/2025 Brand Strategy Lucy O'Reilly 23/10/2025

The Brand Strategy Checklist for a Successful Rebrand

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Stop blending in. How Positioning and Differentiation Content Wins the War for Customers
Brand Strategy Lucy O'Reilly 23/10/2025 Brand Strategy Lucy O'Reilly 23/10/2025

Stop blending in. How Positioning and Differentiation Content Wins the War for Customers

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The North Star of Your Business: How to Write a Brand Positioning Statement That Makes You Unforgettable
Brand Strategy Lucy O'Reilly 23/10/2025 Brand Strategy Lucy O'Reilly 23/10/2025

The North Star of Your Business: How to Write a Brand Positioning Statement That Makes You Unforgettable

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The Ultimate Blueprint: Stop Trading Time for Money and Become the Premium Authority in Your Niche
Lucy O'Reilly 23/10/2025 Lucy O'Reilly 23/10/2025

The Ultimate Blueprint: Stop Trading Time for Money and Become the Premium Authority in Your Niche

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Freeing Up Your Time: Using Your Website to Answer FAQs and Reduce Admin Work
Lucy O'Reilly 23/10/2025 Lucy O'Reilly 23/10/2025

Freeing Up Your Time: Using Your Website to Answer FAQs and Reduce Admin Work

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Automating the Client Journey: How Your Website Can Handle Initial Vetting and Intake
Lucy O'Reilly 23/10/2025 Lucy O'Reilly 23/10/2025

Automating the Client Journey: How Your Website Can Handle Initial Vetting and Intake

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Brand Strategy vs. Branding: Why Knowing the Difference Could Save Your Business
Brand Strategy Lucy O'Reilly 09/10/2025 Brand Strategy Lucy O'Reilly 09/10/2025

Brand Strategy vs. Branding: Why Knowing the Difference Could Save Your Business

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Kajabi Expert in Ireland: How to Sell More Courses Without Tech Overwhelm
Lucy O'Reilly 08/10/2025 Lucy O'Reilly 08/10/2025

Kajabi Expert in Ireland: How to Sell More Courses Without Tech Overwhelm

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How to Attract High-Paying Clients With Your Website
Lucy O'Reilly 08/10/2025 Lucy O'Reilly 08/10/2025

How to Attract High-Paying Clients With Your Website

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Website Designer for Coaches: What to Look For (and What to Avoid)
Lucy O'Reilly 07/10/2025 Lucy O'Reilly 07/10/2025

Website Designer for Coaches: What to Look For (and What to Avoid)

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Squarespace Web Designer in Ireland: Why Hiring Local Matters
Lucy O'Reilly 06/10/2025 Lucy O'Reilly 06/10/2025

Squarespace Web Designer in Ireland: Why Hiring Local Matters

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The brief is not the starting point. The thinking is.

Save this before you consider a rebrand.

#brandstrategy #brandpositioning #branding #womeninbusiness #femalefounders
Looking forward to celebrating entrepreneurship and friendship at tonight’s @networkirelanddublin annual awards πŸŽ‰πŸŽŠπŸ™‹πŸ»‍♀️
When I read AI-generated brand content, my first thought is usually “Man, I hope I don’t sound like that!” And I work in this industry.

The problem isn’t that AI writes badly. In many cases, it writes perfectly well (although
My client @thebiglifeprojectie 

Twenty years at LinkedIn. Global Director. ACC coaching credential. Real results with clients.

Also: too many offers, two audiences, ideas faster than the brand could carry them.

Substance without structure. That's
One thing I’m noticing more and more in growing businesses is that success sometimes creates complexity.

What worked when you were smaller often stops working at the next level.

You’ve expanded. Added services.

Changed direction. Grown
School graduation is always a bit emotional, especially when it’s your youngest (even if in true teen style he informed me an hour before the ceremony that his suit no longer fit! Thank you @bestmenswear1948 in Stillorgan!) 

Anyway, that&rsquo