Here are 20 types of content you can create on your website, to increase your chances of showing up on Google or ChatGPT search results:

How-To-Guides - teach users how to accomplish a specific task.
Why? Solve user problems, rank for 'how to' queries.
Landing Pages - Convert visitors for a specific campaign or offer (not the same as a services page).
Why? Generate leads or sales. Target specific marketing campaign traffic.
Product Pages - Highlight a product's features and benefits.
Why? Drive sales or inquiries. Target transactional keywords.
Best-of Posts - Curate top examples, tools or products in a specific category.
Why? Help users make buying decisions. Rank for comparison queries.
Case Studies - Showcase real-world examples of success or impact.
Why? Demonstrate credibility. Provide social proof.
Alternatives - Compare different solutions to a popular product or service.
Why? Capture comparison traffic. Assist in buying decisions.
Templates - Offer pre-made format or structures users can adapt.
Why? Provide immediate value. Drive downloads of sign-ups.
Free tools - Give users access to a resource or a tool at no cost.
Why? Attract leads. Encourage return visits.
Reviews - Critically evaluate products, services or tools.
Why? Help users decide. Rank for product review keywords.
Lists - Provide a quick, organised set of items or resources.
Why? Generate easy-to-skim content. Attract "list" search options.
FAQs - Address common questions related to a topic or product.
Why? Improve user experience. Rank for question-based searches.
Steps - Outline a straightforward process or procedure.
Why? Offer clear guidance. Target "step-by-step" search keywords.
Interviews - Share expert insights, personal experiences or unique perspectives.
Why? Build authority and credibility. Provide unique content.
Checklists - Help users verify if they have everything needed or done.
Why? Facilitate completion of tasks. Provide high-value reference.
Definitions - Clarify terminology or concepts in an industry.
Why? Educate newcomers. Rank for definition searches.
Pillar pages - Serve as comprehensive, high-level resources that link to deeper subtopics.
Why? Establish topical authority, Improve internal linking.
Ultimate Guides - offer an all-inclusive deep dive into a specific topic.
Why? Position yourself as go-to resources. Encourage bookmarking or sharing.
Beginners Guides - Simplify complex topics for new audiences.
Why? Onboard new users. Establish expertise with beginners.
Press Releases - Announce new products, partnerships or company updates.
Why? Garner media attention. Earn backlinks from news sources.
Tips/Best Practices - Provide actionable recommendations and insights.
Why? Help readers improve outcomes. Establish your authority.

Your website doesn’t end once you’ve created your standard pages and the odd blog article, particularly if you want to be found by people searching the internet for your products or services. You need to feed the SEO and AIO beasts…and your customers, with useful, helpful content that showcases why you are the best business to buy from.

I hope you found this useful.