8 Factors to Consider Before Creating Your Online Course on Kajabi
Are you looking for the best online platform to build, market, and sell your online course? Kajabi could be the ideal solution for you.
Kajabi is a web-based software platform for creating, hosting, marketing and selling digital products. It is pitched widely as an “all-in-one” solution that offers several ready-to-go options to build and launch your course easily and quickly online.
Creating an online course on Kajabi is a breeze with its easy-to-use interface, making it perfect for those with little to no design or technical experience.
From deciding on what course, what pricing, what content to include, how to brand it and promote it- there’s a lot involved in creating and selling a successful online course. Kajabi can help streamline the process and bring it all together.
Ready to dive in and get started? I’ve curated a checklist of 8 key factors to consider before creating your online course on Kajabi.
Factor #1: The purpose
If you’re going to sell an online course, you’ll need a website, or at the very least, a compelling sales page that converts visitors into course customers. While Kajabi can provide options for both, you’ll need to decide how you will use Kajabi to launch and sell your online course.
Suppose you already have a great website for your business and you’d like to keep your online course in a separate space. In that case, Kajabi allows you to build a standalone platform where you can deliver your course, take payments and communicate with your customers.
If you’d like to keep everything under one roof, Kajabi easily integrates with WordPress, Squarespace and other website hosting platforms. This option means you can bundle, upsell, and offer your customers a seamless experience without having to patch together several different software tools.
Completely undecided? I recommend signing up for Kajabi’s free 30-day trial. You can play around with the features, test out the functionality and determine if it’s the right fit for your course before committing.
Factor #2 Design & Layout
As I mentioned, Kajabi’s all-inclusive interface is one of its key selling points. The platform is highly intuitive and even walks you through much of the process of getting started, allowing you to set up your account in minutes.
However, setup is just one piece of the online course puzzle.
Customisation is what transforms your Kajabi course from basic to branded and ensures you stand out from the competition. Here are some of the key features you can customise on Kajabi to breathe personality and creativity into your online course:
Instructor Bio & Headshot: Most Kajabi course layouts include a space for a short instructor bio and image. Focus on the key points you want your customer to learn about you and keep your headshot friendly yet professional.
Layout: One of the most attractive features Kajabi offers is flexibility, allowing you to create a layout precisely the way you want it. Start from scratch with a blank canvas or select one of their ready-to-go optimised templates.
Branding: From the font, colour scheme to custom graphics and brand logos, Kajabi allows course creators to create a distinct visual identity that aligns with their brand. More tips on branding your online course coming up later in this blog.
Factor #3: Pricing
Pricing. The step everyone dreads but is arguably one of the most critical steps in your course creation journey and one you won’t want to leave until you’re ready to launch.
Ultimately, online course pricing comes down to two key decisions:
How will you price your course?
Will you offer a set price or tiered pricing? Will you offer early-bird discounts or promo codes? Kajabi offers a helpful guide on how to price your online course, including suggested benchmarks:
Lead Magnets- Free
Mini-courses- €25-€250
Flagship courses- €120-€2,500
Advanced training- €1,500 - €4,000
Remember that this is just a guide. There is no set standard for pricing an online course. It all comes down to the value your course can provide for your customer and what you think that is worth.
What payment methods will you offer?
You’ve hooked your customer. They are interested in parting with their hard-earned cash in exchange for your course. The LAST thing you want to do is scare them away with a complicated payment process. Kajabi connects natively to Stripe and Paypal, making online payments quick and seamless for both you and your customer. If you’re selling subscriptions, Kajabi also makes it easy to establish secure recurring charges. And the best bit? Unlike other course creation platforms, Kajabi does not take a percentage cut of your revenue. That’s a win-win-win in my books!
Factor #4: Content
Whether you’re offering a complete online course, a mini version, a coaching program, membership site or just some gated content (exclusive blogs, videos, worksheets etc.), Kajabi provides a frictionless experience.
As I mentioned in my 10 steps to create and launch a successful online course blog, preparation is vital. The more you can plan out in advance of uploading content to the Kajabi learning platform, the better. You’ll need to connect your material across different parts of the platform, so it’s worth your time to fully flesh out your course before logging on.
You’ll need a clear outline of your course materials. Map out how each module leads into the next one, and determine what your call to action will be at the end of each module and on completion of the course (perhaps to book your services or take a more advanced course).
Once you have a detailed plan of your course content and structure, it’s time to start transferring it onto Kajabi.
💡 Bonus Tip: Uploading your content to Kajabi is easier and faster if they are already stored in Google Drive or Dropbox, plus it ensures you always have access to backup copies of your content, just in case!
Factor #5: Copy
Course creators focus so much time and energy creating their course that they often lose energy where it matters most: the copy. The right copy can showcase your online course as the solution your customers have been looking for and the tool to solve their problems.
Alongside your course content, you’ll need copy for your sales page, landing page, checkout page, thank you page, emails and promotional campaigns.
Feeling overwhelmed? Here are some of my tips for creating course copy that converts:
Ensure any copy you create for your online course aligns with your brand’s tone of voice. This means that your customer receives a consistent experience regardless of where they interact with your brand.
Define your key message and selling point. Consider: What are you ultimately trying to achieve? What is your course’s USP? How can you help your customer? Use the answers to these questions as the backbone of your copy strategy.
Use benefit-driven language focusing on the results your customer can expect versus the features of the course itself.
Create a clear and compelling call-to-action for each piece of content and stage of your customer’s journey.
Factor #6: Your Audience
Consciously or not, when you designed your course, you likely did so with a specific kind of audience in mind. But how do you find and attract this audience to your online course?
Visitors to your website might read about your course, but that may not be enough to convince them to sign up without assurance that the course was designed with them in mind.
To combat this, you need to build a targeted audience; here are some ways you can do this online:
Engage with your ideal course customer with regular, targeted content that speaks to their pain points and offers your course as the solution. This content could take the form of podcasts, video content, blogs, social media posts, email or a strategic blend of all the above.
Build an email list using powerful lead magnets. This lead magnet could be a downloadable freebie, access to a mini-course or even a promotional code for your course. You will use this email list to promote your course and deliver targeted messaging in the lead up to its launch.
Utilise the power of social media to get the word out about your online course and build an engaged audience. Answer your customer’s questions during an Instagram or Facebook Live, create an informative carousel post that highlights the benefits of your course or invest in a targeted results-driven ads campaign.
Factor #7: Branding
When it comes to branding, many course creators typically fall into one of two camps: either they spend so much time wholly absorbed in getting the branding just right that their course never gets off the ground, or they fail even to consider branding and continue to muddle along without one.
Whichever camp you fall into, it’s important to understand the impact branding has on the success of your online course. Branding creates a memorable impression, helps connect with your customer and differentiate yourself from the competition. Branding helps stamp personality onto your online course and gives it a distinct identity.
If you are entirely new to the world of branding, here are some key factors to consider when it comes to determining the look and feel of your online course:
✔️ Colour scheme
✔️ Fonts
✔️ Language & Tone of voice
✔️ Logos
✔️ Icons & graphics
✔️ Photography
You’ll want to ensure your online course branding complements your overall business visual identity, but you can also market it as a standalone product across social media and online advertising.
💡 Bonus Tip: Coming up dry in the ideas department? Look to other successful course creators for inspiration, for example Paige Brunton’s Square Secrets and Square Secrets Business or, Amy Porterfield's Digital Course Academy
Factor #8: Promotion
You’ve put in all of the hard work creating your course, and now it’s time for the final push: promoting it to potential customers.
For maximum impact, I recommend (at least) a 6-week promotional campaign in the lead up to your online course launch. This could include a free mini-course or webinar delivered via Kajabi that gives your customer a taste of what’s in store or perhaps a targeted email campaign that delivers the key message and benefits of your course in a drip format.
Whatever route you decide to embark on, Kajabi makes the marketing process that bit easier. Course creators can automate their marketing with features like pipelines, sales funnels and email marketing.
Need a helping hand to get started? Check out my previous blog on 20 ways to market and sell your online course.
Kajabi has been a life-changing platform for thousands of entrepreneurs, business owners and course creators worldwide who want to share their expertise, make an impact and generate passive income. Now it’s your turn to accomplish the same!
Ready to turn the knowledge in your mind into money in your pocket but need some help pulling it all together? I can help you position, brand, market and sell your online course with Kajabi.
