Brand Strategy for Coaches: Why You Need More Than Just a Logo on Kajabi
When most coaches think about branding, they think:
A nice logo
Some pretty colours
Maybe a tagline
But here’s the truth: Branding isn’t just how your business looks. It’s how it connects, converts, and grows.
Especially when you're on Kajabi, a platform designed to sell your coaching services, courses and digital programmes.
If you’re planning to launch (or already using) Kajabi, skipping the strategy behind your brand is one of the fastest ways to blend in, confuse potential clients, or struggle with sales.
Let’s talk about what real brand strategy means and why it’s the secret behind the most successful Kajabi coaching websites.
First: What Is Brand Strategy, Anyway?
Brand strategy is the thinking and intention behind every visual and message you share.
It includes things like:
Your niche : Who do you help and why does it matter?
Your positioning : How are you different from other coaches in your space?
Your values and voice : What do you stand for, and how do you sound?
Your ideal client : Who are you actually speaking to?
Your brand experience : What do people feel when they interact with your site, emails, or programs?
And here’s the key: 👉 Your strategy should come before your logo, fonts or Kajabi layout.
Otherwise, you end up with a “nice-looking” site that doesn’t do its job, connecting with the right people and turning visitors into paying clients.
Why Brand Strategy Matters Even More on Kajabi
Kajabi is powerful — but also full of templates. If you don’t infuse your site with your personality and perspective, it risks looking like a dozen other coaches’ sites.
Here’s how brand strategy supercharges your Kajabi setup:
1. Clarity in Your Messaging
Without strategy: “Life coaching for women who want more confidence.”
With strategy: “Confidence coaching for high-achieving women ready to stop people-pleasing and lead with conviction.”
That clarity helps your dream client say: “This is for me.”
2. Stronger Visual Identity
With a clear brand foundation, we create visuals that support your goals and feel like you, not just what’s trending on Instagram.
3. Strategic Kajabi Pages
Every page (home, about, sales, programmes) is designed with your client journey in mind, not just dropped in as a placeholder.
4. Consistency Across Everything
From your opt-in to your onboarding, your emails to your course dashboard, everything feels aligned, intentional and professional.
But can’t I just use a logo I made on Canva or ChatGPT?
You can. But here’s what often happens:
It looks DIY or generic
It doesn’t reflect the depth of your work
You change direction six months later
You don’t feel confident sending people to your site
Your brand is your first impression online. If you're charging €1k+, €3k+, or more for your coaching, your visuals and message need to reflect that value.
“Branding isn’t just a vibe, it’s a business asset.”
What brand strategy looks like in a Kajabi website project
At Designs For Growth, branding is always step one. Here’s a peek into how we develop your strategy before I touch a single design:
1. Brand Discovery
We go deep into your goals, your purpose, mission & vision. We choose your ideal client, your brand tone and define the transformation you offer.
2. Positioning + Messaging Foundation
We shape your main messages: your elevator pitch, your about story, your key benefits.
3. Visual Direction
Based on your brand personality, we create a custom visual moodboard : colours, fonts, imagery aligned with how you want to show up.
4. Branded Kajabi Site Design
We bring it all together into a Kajabi site that’s not just beautiful, it’s strategic, conversion-ready and built for your next level.
Why coaches skip brand strategy and why you shouldn’t
It’s tempting to:
Start with a template
Skip the hard questions
Launch fast with “good enough” copy or DIY visuals
But if you’re reading this, you probably know:
That approach keeps you stuck in side-hustle mode
Real branding gives you clarity, confidence, and client traction
You’ve done the inner work as a coach. Now it’s time to express it outward, with a brand that feels aligned and a website that works.
Are you ready to go beyond the logo?
If you're ready for a Kajabi website that:
Reflects your true voice and values
Speaks clearly to your ideal clients
Positions your coaching as high-value
Helps you show up and sell with confidence
…you’re ready for brand strategy. And I’d love to guide you through it.
👉 Click here to book your free discovery call
Let’s build a brand and Kajabi site that reflects who you are, and helps you grow with ease.
