Branding on Kajabi: How to Make Your Coaching Business Stand Out

Kajabi

3 Jun

So you’ve decided to move your coaching business to Kajabi, or you’re seriously thinking about it.

Smart move!

Kajabi is one of the most powerful platforms for online coaches, combining everything from websites and courses to payments and email under one roof.

But here’s what many coaches overlook:

Kajabi won’t make you stand out.
Your brand will.

Templates are everywhere. Coaches are everywhere.

If you want to attract dream clients, charge premium prices, and build trust instantly, your brand has to work hard for you.

What does “Branding on Kajabi” actually mean?

Branding is more than a logo.

It’s how people feel when they land on your site. It’s the story your visuals, words, and layout tell about you — before you say a word.

When done well, branding helps potential clients think:

“This coach gets me.”
“I trust this person.”
“This feels like what I’ve been looking for.”

When done poorly (or skipped entirely), it leads to:

Confusion (“What exactly does she offer?”)
Bounce rates (“Looks generic, not for me.”)
Missed opportunities (“I’ll think about it” = never.)

Your Kajabi site should reflect the depth and quality of your coaching, not look like another cookie-cutter course site.

Branding for coaches: what you really need on Kajabi

Here are the core elements of a brand that converts, especially for service-based or transformational coaches:

1. Clear Brand Positioning

Who do you help? What transformation do you deliver? What makes your approach different?

This forms the backbone of your website strategy and copy.

2. Visual Identity That Reflects You

This includes your:

Logo or wordmark
Colour palette
Typography (fonts)
Photography style
Layouts and imagery that create a consistent feel

Your design should communicate your energy; whether that’s calming, bold, intuitive, strategic, grounded or visionary.

3. Strategic Copy That Speaks to Your People

Branding isn’t just visual. Your voice matters too. On your Kajabi website, you’ll need compelling copy for:

Your homepage
About page
Services or programme pages
Sales pages
Thank-you pages and email sequences

Each one is an opportunity to build trust and move someone closer to a “yes.”

4. Conversion-focused page flow

A beautiful Kajabi site isn’t enough. It needs to guide people: From curiosity → to connection → to commitment
That’s the power of thoughtful branding combined with strategic design

Why Branding Matters More on Kajabi

Kajabi is built for scale. That means:

You’re not just selling 1:1. You might also be running group programmes, masterclasses, memberships or digital offers.
You’re likely attracting a more diverse audience through content, SEO or ads.
You’re positioning yourself as a thought leader, not just a service provider.

In other words: your Kajabi site isn’t just a website. It’s your business ecosystem.

Branding ties it all together, so your offers feel cohesive, your message is clear and your business feels aligned from top to bottom.

How I help coaches build a branded Kajabi website

At Designs For Growth, I don’t just “build Kajabi websites.”

I help coaches like you:

Clarify your niche and message
Craft a brand identity that feels like you
Build out a Kajabi site that feels effortless to navigate — and easy to sell from
Launch offers that look as good as the transformation you’re delivering

Whether you’re rebranding or starting fresh on Kajabi, I guide you through the design and branding process step by step, so your final site reflects your vision and converts.

Before You Start Designing in Kajabi…

Here’s a quick checklist to get the most out of your move:

✅ A clear brand strategy
✅ Custom colour palette + font choices
✅ Logo or branded wordmark
✅ Brand photography or intentional stock
✅ Copy that’s written for your ideal client
✅ Wireframes or a visual site map
✅ A Kajabi expert who understands coaching brands

You don’t have to do it all alone, and you don’t have to settle for a Kajabi template that doesn’t feel like home.