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Why I Choose ConvertKit Over Squarespace Email Campaigns: A Web Designer's Perspective
Marketing Lucy O'Reilly 17/04/2024 Marketing Lucy O'Reilly 17/04/2024

Why I Choose ConvertKit Over Squarespace Email Campaigns: A Web Designer's Perspective

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How will AI impact your Google Search rankings?
Marketing, SEO Lucy O'Reilly 05/02/2024 Marketing, SEO Lucy O'Reilly 05/02/2024

How will AI impact your Google Search rankings?

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15 Blog Post Ideas to Get The Creative Juices Flowing
Marketing Lucy O'Reilly 30/01/2024 Marketing Lucy O'Reilly 30/01/2024

15 Blog Post Ideas to Get The Creative Juices Flowing

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How to prepare for a brand photoshoot 
Marketing, Branding Lucy O'Reilly 13/12/2022 Marketing, Branding Lucy O'Reilly 13/12/2022

How to prepare for a brand photoshoot 

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How to Pick a Personal Brand Photographer
Branding, Marketing Lucy O'Reilly 12/12/2022 Branding, Marketing Lucy O'Reilly 12/12/2022

How to Pick a Personal Brand Photographer

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5 reasons why online courses fail (and what you can do instead)
Marketing, Online Courses Lucy O'Reilly 12/12/2022 Marketing, Online Courses Lucy O'Reilly 12/12/2022

5 reasons why online courses fail (and what you can do instead)

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How do successful course creators make money?
Kajabi, Marketing, Online Courses Lucy O'Reilly 06/12/2022 Kajabi, Marketing, Online Courses Lucy O'Reilly 06/12/2022

How do successful course creators make money?

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7 questions to consider before getting a new brand identity.
Branding, Marketing Lucy O'Reilly 11/10/2022 Branding, Marketing Lucy O'Reilly 11/10/2022

7 questions to consider before getting a new brand identity.

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Website content that puts your client first
SEO, Marketing Lucy O'Reilly 15/09/2022 SEO, Marketing Lucy O'Reilly 15/09/2022

Website content that puts your client first

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Need to build a loyal audience before you launch your online course?
Marketing, SEO Lucy O'Reilly 13/09/2022 Marketing, SEO Lucy O'Reilly 13/09/2022

Need to build a loyal audience before you launch your online course?

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How to position yourself as an authority and gain the trust of your audience
Marketing Lucy O'Reilly 28/04/2022 Marketing Lucy O'Reilly 28/04/2022

How to position yourself as an authority and gain the trust of your audience

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How to Build a Landing Page that Converts
Marketing, Squarespace, Kajabi Lucy O'Reilly 02/09/2021 Marketing, Squarespace, Kajabi Lucy O'Reilly 02/09/2021

How to Build a Landing Page that Converts

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20 Ways to Market and Sell Your Online Course
Kajabi, Marketing Lucy O'Reilly 20/08/2021 Kajabi, Marketing Lucy O'Reilly 20/08/2021

20 Ways to Market and Sell Your Online Course

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Strategic Planning and Launch of your Online Course
Marketing Lucy O'Reilly 18/08/2021 Marketing Lucy O'Reilly 18/08/2021

Strategic Planning and Launch of your Online Course

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Guide to Email Marketing
Marketing Lucy O'Reilly 28/05/2021 Marketing Lucy O'Reilly 28/05/2021

Guide to Email Marketing

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Keywords and how to use them on your website
Marketing Lucy O'Reilly 08/05/2019 Marketing Lucy O'Reilly 08/05/2019

Keywords and how to use them on your website

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Motherhood changes in ways you don’t expect.

When my youngest was small, there was a morning when he simply refused to put on his shoes.

We were late for school.
The clock was ticking.
And every reasonable parenting technique had failed.

So
In 2026, most people won’t discover your business on your website anymore.

They’ll find you through posts, podcasts, conversations, recommendations or AI search.

But when someone is seriously considering working with you, they nearly al
Stop tweaking. ⬇️

The website can wait. The new headshots can wait. The AI tool everyone's talking about can wait.

I hear this every single week, and I understand why. 

Tweaking feels like momentum. It isn't.

Here's what's really going on:

🙍🏻&
Can’t believe I’m 55! How did that happen?? 

Thanks to everyone for their good wishes today and to @petersundaytimes for my birthday lunch! 
Here’s to another year of fun and games and continued business success 💪🌺🎉❤️🙏
I see this all the time.

A brilliant woman invests in Kajabi.

She’s excited. She hires a technician, VA or decides to do it herself.
She picks a template.
Uploads her logo.
Changes the colours.

Launches.

And then…

It looks like ever
👉 Launching your brand isn’t about leaving your past behind.

For many women stepping out of corporate in mid-life, the instinct is to distance themselves from it, to almost start again and prove they’re now a “real” business
I didn’t win the Women in Digital Award this week with Digital Business Ireland 

But being a finalist mattered to me more than I expected.

Because the last time I was trying to build my career, I was far from any awards finals!

I was returni
Since Christmas, several businesses have come to with very different problems:

↪️ One thought she needed more SEO
↪️ Another was convinced she needed to do more on Instagram
↪️ One wanted wanted me to add a new sales page to her Kajabi website
↪️ An
I've been shortlisted for a Women in Digital award from Digital Business Ireland

The funny thing is, 10 years ago I wouldn’t have recognised myself in that sentence at all.

I didn’t start my business at the typical time. I started it af