Strategic Planning and Launch of your Online Course
I get lots of requests for help setting up online courses on Kajabi, which makes complete sense as it is such a great tool. My 10 Steps to Creating and Launch a Successful Online Course article goes through some of the basic steps to setting up an online course, but here I want to go into some of the crucial pre-launch steps that a lot of entrepreneurs overlook and with which I can help.
Your Strategic Positioning
The benefit of this work is that it lays the groundwork for the business so that your brand, your service and your messaging are fully aligned and ready for launch into your chosen market. We take the following proven approach:
You will start with "who" you are and "why" you are, which is the essence of brand and positioning.
You will look at your offering to the marketplace, what it's called, how it's messaged and how that makes sense.
You will take a deep look at your target customers, understanding their pain points and the journey to take them from a target to a paying customer(s).
You will then sense check all of the above in light of competitors so that you are really leveraging the right niche for you.
You will then outline a marketing strategy so that all these pieces are aligned for greatest impact and that you can action immediately.
This is a collaborative process at the end you will have a marketing strategy that makes sense for you, is unique to you and is capable of being actioned successfully by you.
Your Launch Strategy:
I also offer a launch strategy package that not only sets you up to successfully launch your online course but lays the groundwork for a sustainable marketing process that drives the growth of that course time and time again. It’s the difference between a single campaign and a marketing process that is aligned with your target customer and continually refined to give better returns. It is a marketing funnel that is designed to turn into a flywheel.
We will take the following proven approach:
We will start with a sense check around how you are currently positioned in the marketplace so that we understand the true “starting point” for this process. This will also include a deep look at your target customers, and how working with you will transform their current challenges into something tangibly positive.
Our next step is to align the product journey with the needs of those customers. We look at how the course is named, how it’s priced and the potential lead magnets or webinars that will lead them successfully to this first purchase and any subsequent courses that will serve them best.
We will Build a Content Marketing Strategy that focuses on 3 or 4 Pillar Topics in spaces you want to “own”, defining the signature content that will build awareness and entice customers into a relationship with you.
Once we’ve identified the signature content we can focus on how that content can be repurposed for greater reach and engagement across your chosen social media platforms.
We will concentrate on the practicalities of the Launch Plan where we will focus on the key components of your pipeline incl. webinars, sales trigger points, email sequences, live content etc.
We will build your marketing calendar for the year around this launch plan so that you know where the focus is at each point and see where the gaps are that can be optimized for additional sales.
These really are key elements in your goal to launch a successful online course or indeed any business online. I work with one of Ireland’s top marketing coaches, Finola Howard, to develop these strategies with you. She is wonderful to work with and will open up the world of digital marketing to you in a way that makes total sense, is right for you and that you can action straight away with confidence.
