How to Put a Marketing Strategy in Place?

Your marketing is effectively a game of two halves – the first is strategy and the second is action. You can’t have one without the other. They simply do not work independently of each other. Well, they do… but not with any great sustainable impact.

The most common mistake in marketing is going straight to action without establishing that strong foundation with strategy. As a result, people often burn out or get lots of exposure that never translates into profit.

Conversely, staying too long in strategy mode, just thinking about your business never moves the needle and causes so many people to get stuck and frustrated with financial pressure and a feeling of desperation that never attracts success.

ME? I LIKE KNOWING THE JOURNEY BEFORE I TAKE IT

And then I like to Take It!

It just makes everything easier.

If you'd like to know more then check out this year’s Get Strategic Mastermind, offered by marketeer-extraodinaire Finola Howard, starting May 27th.

This is a six month Mastermind involving some self-directed learning via Finola’s online course as well as monthly Zooms with Finola and the other business owners in the Mastermind. You also get access to Finola directly for a number of mentoring calls.

I participated last year and found it to be immensely helpful in making strategic decisions as to how I am going to take my business forward. The peer-to-peer feedback from the other participants was super-helpful too as it is always insightful to share one’s journey with others on the same trip.

Finola has a number of spots left for this year’s Mastermind, I would urge you to sign up if you would like clarity on how to take your business to the next level, with concrete steps for attracting and winning over your ideal customers.