The Collaborative Path to Growth

I was thrilled to record an interview with my friend and colleague Finola Howard for her brilliant podcast Your Truth Shared.

Since meeting in 2019, Finola and I have frequently collaborated together in business, and this week’s topic covers just that – the collaborative pathway to business growth. Throughout the discussion, I highlight the key to gaining customer attraction within six seconds and mastering brand identity. Listeners will also uncover how to embrace your customer’s mind and the magic that lies within a collaboration. Key points throughout the discussion include:

- An introduction to me 😄 

- How to make your customers feel at home 

- Aligning your service with your customer’s goals

- The importance of building a visual identity

- Identifying and expressing a brands voice through copywriting

- How video interaction can break down customer engagement barriers

- Striving for growth: the benefits of creating a collaborative business structure

- The role of trust in effective collaboration

- Fair exchange in business: an insight into referrals and affiliate marketing 

- How to help your customers by leveraging your network