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Why I Choose ConvertKit Over Squarespace Email Campaigns: A Web Designer's Perspective
Marketing Lucy O'Reilly 17/04/2024 Marketing Lucy O'Reilly 17/04/2024

Why I Choose ConvertKit Over Squarespace Email Campaigns: A Web Designer's Perspective

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How will AI impact your Google Search rankings?
Marketing, SEO Lucy O'Reilly 05/02/2024 Marketing, SEO Lucy O'Reilly 05/02/2024

How will AI impact your Google Search rankings?

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15 Blog Post Ideas to Get The Creative Juices Flowing
Marketing Lucy O'Reilly 30/01/2024 Marketing Lucy O'Reilly 30/01/2024

15 Blog Post Ideas to Get The Creative Juices Flowing

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How to prepare for a brand photoshoot 
Marketing, Branding Lucy O'Reilly 13/12/2022 Marketing, Branding Lucy O'Reilly 13/12/2022

How to prepare for a brand photoshoot 

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How to Pick a Personal Brand Photographer
Branding, Marketing Lucy O'Reilly 12/12/2022 Branding, Marketing Lucy O'Reilly 12/12/2022

How to Pick a Personal Brand Photographer

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5 reasons why online courses fail (and what you can do instead)
Marketing, Online Courses Lucy O'Reilly 12/12/2022 Marketing, Online Courses Lucy O'Reilly 12/12/2022

5 reasons why online courses fail (and what you can do instead)

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How do successful course creators make money?
Kajabi, Marketing, Online Courses Lucy O'Reilly 06/12/2022 Kajabi, Marketing, Online Courses Lucy O'Reilly 06/12/2022

How do successful course creators make money?

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7 questions to consider before getting a new brand identity.
Branding, Marketing Lucy O'Reilly 11/10/2022 Branding, Marketing Lucy O'Reilly 11/10/2022

7 questions to consider before getting a new brand identity.

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Website content that puts your client first
SEO, Marketing Lucy O'Reilly 15/09/2022 SEO, Marketing Lucy O'Reilly 15/09/2022

Website content that puts your client first

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Need to build a loyal audience before you launch your online course?
Marketing, SEO Lucy O'Reilly 13/09/2022 Marketing, SEO Lucy O'Reilly 13/09/2022

Need to build a loyal audience before you launch your online course?

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How to position yourself as an authority and gain the trust of your audience
Marketing Lucy O'Reilly 28/04/2022 Marketing Lucy O'Reilly 28/04/2022

How to position yourself as an authority and gain the trust of your audience

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How to Build a Landing Page that Converts
Marketing, Squarespace, Kajabi Lucy O'Reilly 02/09/2021 Marketing, Squarespace, Kajabi Lucy O'Reilly 02/09/2021

How to Build a Landing Page that Converts

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20 Ways to Market and Sell Your Online Course
Kajabi, Marketing Lucy O'Reilly 20/08/2021 Kajabi, Marketing Lucy O'Reilly 20/08/2021

20 Ways to Market and Sell Your Online Course

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Strategic Planning and Launch of your Online Course
Marketing Lucy O'Reilly 18/08/2021 Marketing Lucy O'Reilly 18/08/2021

Strategic Planning and Launch of your Online Course

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Guide to Email Marketing
Marketing Lucy O'Reilly 28/05/2021 Marketing Lucy O'Reilly 28/05/2021

Guide to Email Marketing

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Keywords and how to use them on your website
Marketing Lucy O'Reilly 08/05/2019 Marketing Lucy O'Reilly 08/05/2019

Keywords and how to use them on your website

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You might be thinking you're just disorganised, running around trying to manage different websites, multiple offers...

Whereas actually your business has just grown faster than your brand structure.

- New offers added
- New directions explored
- Di
Most people think brand names come from brainstorms. Or clever wordplay, a naming workshop. A list of “available domains.”

But some of the most recognisable names in the world started somewhere far more grounded.

Take IKEA.

You might t
Your brand designer is not automatically your brand strategist. And the distinction matters.

Branding and strategy are two different disciplines and confusing them is one of the most common mistakes businesses make.

Strategy is the thinking. It def
Loved sharing my story of love and commitment while living apart with @alanakirkcoach in today’s @independent.ie  Online and in store today, as they say!
You’ve spent years getting really good at what you do.

And your brand?
Whipped up in a weekend.

No judgement here, loads of people do it. You needed something live.
You made the best call you could at the time.

But that version of you?

Have
This is all good advice.

Use Canva.
Invest in ads.
Create offers.
Stay visible.

None of that is the problem.

The problem is when it becomes the default response to everything.

When you keep adding instead of deciding.

That’s when things st
I pared my own website back recently.

It had started to get messy.

Not in a dramatic way, I was just trying to serve too many people.

Clients I’d worked with before.
Work I could still do but now what I really want to be known for now.

Offe
If I had 60 days to build a brand that actually attracts the right clients…

I’d ignore a lot of what people on Instagram tell you to focus on.

Not because those things don’t matter. But because they’re usually done in the w
DM me today if you want to fix the right thing about your brand!