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What Factors Actually Determine the Cost of a Website?
Kajabi, Squarespace, Web Design Lucy O'Reilly 19/02/2025 Kajabi, Squarespace, Web Design Lucy O'Reilly 19/02/2025

What Factors Actually Determine the Cost of a Website?

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How to pick a website designer for your small business
Squarespace, Kajabi, Web Design Lucy O'Reilly 19/03/2024 Squarespace, Kajabi, Web Design Lucy O'Reilly 19/03/2024

How to pick a website designer for your small business

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Squarespace vs Shopify: Which is better for your business?
Squarespace, Web Design Lucy O'Reilly 07/11/2022 Squarespace, Web Design Lucy O'Reilly 07/11/2022

Squarespace vs Shopify: Which is better for your business?

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How to Improve Your Website Navigation: 9 Essential Best Practices
Squarespace, Kajabi, Design, Web Design Lucy O'Reilly 19/09/2022 Squarespace, Kajabi, Design, Web Design Lucy O'Reilly 19/09/2022

How to Improve Your Website Navigation: 9 Essential Best Practices

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How to know if your Squarespace site is on 7.0 or 7.1
Squarespace, Web Design Lucy O'Reilly 06/09/2022 Squarespace, Web Design Lucy O'Reilly 06/09/2022

How to know if your Squarespace site is on 7.0 or 7.1

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What's the best Squarespace 7.1 template?
Squarespace, Web Design Lucy O'Reilly 20/10/2021 Squarespace, Web Design Lucy O'Reilly 20/10/2021

What's the best Squarespace 7.1 template?

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What's an SSL Cert and Why Do You Need One
Web Design, Squarespace Lucy O'Reilly 06/09/2021 Web Design, Squarespace Lucy O'Reilly 06/09/2021

What's an SSL Cert and Why Do You Need One

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You might be thinking you're just disorganised, running around trying to manage different websites, multiple offers...

Whereas actually your business has just grown faster than your brand structure.

- New offers added
- New directions explored
- Di
Most people think brand names come from brainstorms. Or clever wordplay, a naming workshop. A list of “available domains.”

But some of the most recognisable names in the world started somewhere far more grounded.

Take IKEA.

You might t
Your brand designer is not automatically your brand strategist. And the distinction matters.

Branding and strategy are two different disciplines and confusing them is one of the most common mistakes businesses make.

Strategy is the thinking. It def
Loved sharing my story of love and commitment while living apart with @alanakirkcoach in today’s @independent.ie  Online and in store today, as they say!
You’ve spent years getting really good at what you do.

And your brand?
Whipped up in a weekend.

No judgement here, loads of people do it. You needed something live.
You made the best call you could at the time.

But that version of you?

Have
This is all good advice.

Use Canva.
Invest in ads.
Create offers.
Stay visible.

None of that is the problem.

The problem is when it becomes the default response to everything.

When you keep adding instead of deciding.

That’s when things st
I pared my own website back recently.

It had started to get messy.

Not in a dramatic way, I was just trying to serve too many people.

Clients I’d worked with before.
Work I could still do but now what I really want to be known for now.

Offe
If I had 60 days to build a brand that actually attracts the right clients…

I’d ignore a lot of what people on Instagram tell you to focus on.

Not because those things don’t matter. But because they’re usually done in the w
DM me today if you want to fix the right thing about your brand!