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Brand Strategy vs. Branding: Why Knowing the Difference Could Save Your Business
Brand Strategy Lucy O'Reilly 09/10/2025 Brand Strategy Lucy O'Reilly 09/10/2025

Brand Strategy vs. Branding: Why Knowing the Difference Could Save Your Business

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Kajabi Expert in Ireland: How to Sell More Courses Without Tech Overwhelm
Lucy O'Reilly 08/10/2025 Lucy O'Reilly 08/10/2025

Kajabi Expert in Ireland: How to Sell More Courses Without Tech Overwhelm

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How to Attract High-Paying Clients With Your Website
Lucy O'Reilly 08/10/2025 Lucy O'Reilly 08/10/2025

How to Attract High-Paying Clients With Your Website

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Website Designer for Coaches: What to Look For (and What to Avoid)
Lucy O'Reilly 07/10/2025 Lucy O'Reilly 07/10/2025

Website Designer for Coaches: What to Look For (and What to Avoid)

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Squarespace Web Designer in Ireland: Why Hiring Local Matters
Lucy O'Reilly 06/10/2025 Lucy O'Reilly 06/10/2025

Squarespace Web Designer in Ireland: Why Hiring Local Matters

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Why Isn’t My Website Converting? 7 DIY Mistakes (and How to Fix Them)
Lucy O'Reilly 05/10/2025 Lucy O'Reilly 05/10/2025

Why Isn’t My Website Converting? 7 DIY Mistakes (and How to Fix Them)

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5 Signs It’s Time to Rebrand Your Business
Lucy O'Reilly 04/10/2025 Lucy O'Reilly 04/10/2025

5 Signs It’s Time to Rebrand Your Business

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My Brand Doesn’t Reflect My Business Anymore. Now What?
Brand Strategy Lucy O'Reilly 03/10/2025 Brand Strategy Lucy O'Reilly 03/10/2025

My Brand Doesn’t Reflect My Business Anymore. Now What?

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Branding for Female Entrepreneurs: How to Build a Business That Reflects the Real You
Lucy O'Reilly 02/10/2025 Lucy O'Reilly 02/10/2025

Branding for Female Entrepreneurs: How to Build a Business That Reflects the Real You

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Brand Values: How to Live Them Beyond the “About” Page
Lucy O'Reilly 01/10/2025 Lucy O'Reilly 01/10/2025

Brand Values: How to Live Them Beyond the “About” Page

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The Psychology of Brand Positioning: How to Claim a Category of One
Lucy O'Reilly 01/10/2025 Lucy O'Reilly 01/10/2025

The Psychology of Brand Positioning: How to Claim a Category of One

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Brand Strategy for Entrepreneurs: Why It’s the Step Most Business Owners Skip (and Regret).
Lucy O'Reilly 01/10/2025 Lucy O'Reilly 01/10/2025

Brand Strategy for Entrepreneurs: Why It’s the Step Most Business Owners Skip (and Regret).

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How to overcome the limiting beliefs holding you back in your business
Lucy O'Reilly 28/08/2025 Lucy O'Reilly 28/08/2025

How to overcome the limiting beliefs holding you back in your business

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Podcast Guest - Top 7 Reasons Kajabi Is the Smartest Choice for Coaches
Lucy O'Reilly 28/08/2025 Lucy O'Reilly 28/08/2025

Podcast Guest - Top 7 Reasons Kajabi Is the Smartest Choice for Coaches

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DIY Kajabi Website vs Custom Design: What’s Right for Your Coaching Business?
Kajabi Lucy O'Reilly 20/06/2025 Kajabi Lucy O'Reilly 20/06/2025

DIY Kajabi Website vs Custom Design: What’s Right for Your Coaching Business?

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What Pages Does a Kajabi Coaching Website Actually Need?
Kajabi Lucy O'Reilly 17/06/2025 Kajabi Lucy O'Reilly 17/06/2025

What Pages Does a Kajabi Coaching Website Actually Need?

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Free webinar on how to build a brand that attracts your ideal clients like a magnet.
Lucy O'Reilly 16/06/2025 Lucy O'Reilly 16/06/2025

Free webinar on how to build a brand that attracts your ideal clients like a magnet.

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20 SEO-friendly Types of Content for Your Website
Lucy O'Reilly 13/06/2025 Lucy O'Reilly 13/06/2025

20 SEO-friendly Types of Content for Your Website

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Kajabi Website Design Tips for Coaches Who Want to Attract Premium Clients
Kajabi Lucy O'Reilly 10/06/2025 Kajabi Lucy O'Reilly 10/06/2025

Kajabi Website Design Tips for Coaches Who Want to Attract Premium Clients

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Brand Strategy for Coaches: Why You Need More Than Just a Logo on Kajabi
Kajabi Lucy O'Reilly 03/06/2025 Kajabi Lucy O'Reilly 03/06/2025

Brand Strategy for Coaches: Why You Need More Than Just a Logo on Kajabi

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Persistent website tweaking is usually a sign that something is not right, and you can’t quite put your finger on it. Does that sound familiar?

The problem could be any number of things:
- you’ve fiddled so much with the design that ther
I meet lots of coaches who want to work with corporate clients as well as their individual clients, but are not sure how to target them.

It does require a noticeable shift in positioning when moving from coaching individuals to working within organi
Can't believe January is almost over already. Are you going to hit your income targets? Did you even have any?

Not the vague “I’d like to earn more this year” kind of target, but real numbers, tied to how you price, sell and show u
Does your brand reflect an earlier version of you?

If you've been in business a few years, your experience has deepened. Your work delivers more value. You've added new services...but your brand still tells an older story.

That gap often shows up a
I’m super-proud to share that I’ve been shortlisted for the Women in Digital Award at the 2026 National Digital Awards, organised by Digital Business Ireland 🎉 🎉

The National Digital Awards celebrate excellence and innovation across Ir
Why So Many Smart Entrepreneurs End Up With the Wrong Brand Support

There’s a frustration I hear all the time from experienced women in business: “I’ve spent money on branding…but it still doesn’t feel right.”

T
I mentor women in business and I see three patterns again and again:

Fog - when you know you’re capable. You have years of experience, but when someone asks what you do, you hear yourself sounding… vague. You keep tweaking your website,
Many mid-life women hugely underestimate how valuable their corporate experience is when it comes to launching their own business.

Not because the skills aren’t there… but because years of juggling work, parenting, caring and everything
Most websites don’t fail because they’re badly designed.
They fail because they’ve outgrown the thinking behind them.

Before Christmas I wrapped up a client’s Squarespace website redesign, and this project was a great example
Earlier this year I found myself Googling “What qualifications do I need to be a French teacher?”

Not because I wanted to leave my business, but because that’s how uneven 2025 felt.

On the surface, things were fine. My accountant