0
Skip to Content
Designs for Growth
You're Starting Out
You're an Established Business
Not Sure Where to Start?
Designer For A Day
Brand Accelerator Programme
Brand Positioning Audit
Brand Strategy
Brand Design
Squarespace Website Design
Kajabi Website Design
My Work
Happy Clients
Blog
About
Contact Me
Designs for Growth
You're Starting Out
You're an Established Business
Not Sure Where to Start?
Designer For A Day
Brand Accelerator Programme
Brand Positioning Audit
Brand Strategy
Brand Design
Squarespace Website Design
Kajabi Website Design
My Work
Happy Clients
Blog
About
Contact Me
Folder: Work With Me 1:1
Back
You're Starting Out
You're an Established Business
Not Sure Where to Start?
Designer For A Day
Brand Accelerator Programme
Folder: Services
Back
Brand Positioning Audit
Brand Strategy
Brand Design
Squarespace Website Design
Kajabi Website Design
Folder: Case Studies
Back
My Work
Happy Clients
Blog
About
Contact Me
Freeing Up Your Time: Using Your Website to Answer FAQs and Reduce Admin Work
Lucy O'Reilly 23/10/2025 Lucy O'Reilly 23/10/2025

Freeing Up Your Time: Using Your Website to Answer FAQs and Reduce Admin Work

Read More
Automating the Client Journey: How Your Website Can Handle Initial Vetting and Intake
Lucy O'Reilly 23/10/2025 Lucy O'Reilly 23/10/2025

Automating the Client Journey: How Your Website Can Handle Initial Vetting and Intake

Read More
Brand Strategy vs. Branding: Why Knowing the Difference Could Save Your Business
Brand Strategy Lucy O'Reilly 09/10/2025 Brand Strategy Lucy O'Reilly 09/10/2025

Brand Strategy vs. Branding: Why Knowing the Difference Could Save Your Business

Read More
Kajabi Expert in Ireland: How to Sell More Courses Without Tech Overwhelm
Lucy O'Reilly 08/10/2025 Lucy O'Reilly 08/10/2025

Kajabi Expert in Ireland: How to Sell More Courses Without Tech Overwhelm

Read More
How to Attract High-Paying Clients With Your Website
Lucy O'Reilly 08/10/2025 Lucy O'Reilly 08/10/2025

How to Attract High-Paying Clients With Your Website

Read More
Website Designer for Coaches: What to Look For (and What to Avoid)
Lucy O'Reilly 07/10/2025 Lucy O'Reilly 07/10/2025

Website Designer for Coaches: What to Look For (and What to Avoid)

Read More
Squarespace Web Designer in Ireland: Why Hiring Local Matters
Lucy O'Reilly 06/10/2025 Lucy O'Reilly 06/10/2025

Squarespace Web Designer in Ireland: Why Hiring Local Matters

Read More
Why Isn’t My Website Converting? 7 DIY Mistakes (and How to Fix Them)
Lucy O'Reilly 05/10/2025 Lucy O'Reilly 05/10/2025

Why Isn’t My Website Converting? 7 DIY Mistakes (and How to Fix Them)

Read More
5 Signs It’s Time to Rebrand Your Business
Lucy O'Reilly 04/10/2025 Lucy O'Reilly 04/10/2025

5 Signs It’s Time to Rebrand Your Business

Read More
My Brand Doesn’t Reflect My Business Anymore. Now What?
Brand Strategy Lucy O'Reilly 03/10/2025 Brand Strategy Lucy O'Reilly 03/10/2025

My Brand Doesn’t Reflect My Business Anymore. Now What?

Read More
Branding for Female Entrepreneurs: How to Build a Business That Reflects the Real You
Lucy O'Reilly 02/10/2025 Lucy O'Reilly 02/10/2025

Branding for Female Entrepreneurs: How to Build a Business That Reflects the Real You

Read More
Brand Values: How to Live Them Beyond the β€œAbout” Page
Lucy O'Reilly 01/10/2025 Lucy O'Reilly 01/10/2025

Brand Values: How to Live Them Beyond the β€œAbout” Page

Read More
The Psychology of Brand Positioning: How to Claim a Category of One
Lucy O'Reilly 01/10/2025 Lucy O'Reilly 01/10/2025

The Psychology of Brand Positioning: How to Claim a Category of One

Read More
Brand Strategy for Entrepreneurs: Why It’s the Step Most Business Owners Skip (and Regret).
Lucy O'Reilly 01/10/2025 Lucy O'Reilly 01/10/2025

Brand Strategy for Entrepreneurs: Why It’s the Step Most Business Owners Skip (and Regret).

Read More
How to overcome the limiting beliefs holding you back in your business
Lucy O'Reilly 28/08/2025 Lucy O'Reilly 28/08/2025

How to overcome the limiting beliefs holding you back in your business

Read More
Podcast Guest - Top 7 Reasons Kajabi Is the Smartest Choice for Coaches
Lucy O'Reilly 28/08/2025 Lucy O'Reilly 28/08/2025

Podcast Guest - Top 7 Reasons Kajabi Is the Smartest Choice for Coaches

Read More
DIY Kajabi Website vs Custom Design: What’s Right for Your Coaching Business?
Kajabi Lucy O'Reilly 20/06/2025 Kajabi Lucy O'Reilly 20/06/2025

DIY Kajabi Website vs Custom Design: What’s Right for Your Coaching Business?

Read More
What Pages Does a Kajabi Coaching Website Actually Need?
Kajabi Lucy O'Reilly 17/06/2025 Kajabi Lucy O'Reilly 17/06/2025

What Pages Does a Kajabi Coaching Website Actually Need?

Read More
Free webinar on how to build a brand that attracts your ideal clients like a magnet.
Lucy O'Reilly 16/06/2025 Lucy O'Reilly 16/06/2025

Free webinar on how to build a brand that attracts your ideal clients like a magnet.

Read More
20 SEO-friendly Types of Content for Your Website
Lucy O'Reilly 13/06/2025 Lucy O'Reilly 13/06/2025

20 SEO-friendly Types of Content for Your Website

Read More
Newer Posts
Older Posts

Designs for Growth Ltd Β©2016 - 2026

Dun Laoghaire, Co Dublin, Ireland

Packages

For Start-Ups & Young Businesses
For Established Businesses
Not Sure Where to Start?
Designer For a Day
Brand Accelerator Programme

Services

Brand Positioning Audit
Brand Strategy
Brand Identity Design
Squarespace Website Design
Kajabi Website Design
Designer For a Day
Brand Accelerator Programme

Resources

Read My Blog
FAQ
Free 30 Day Kajabi Trial

Take Action

Book a Call

Client Testimonials

Google Reviews
Read About Us
Homepage
Contact Me

Squrespace Circle Member Badge

Privacy Policy | Cookie Policy | T&Cs | Disclaimer | Squarespace Platinum Member

Follow Me On Insta

I’m really pleased to be included in the Top 40 Women to Watch 2026 by @irishwomeninbusinessclub 

What I appreciate most is that these awards are not about visibility for the sake of it. It’s about the women building real businesses, the
Motherhood changes in ways you don’t expect.

When my youngest was small, there was a morning when he simply refused to put on his shoes.

We were late for school.
The clock was ticking.
And every reasonable parenting technique had failed.

So
In 2026, most people won’t discover your business on your website anymore.

They’ll find you through posts, podcasts, conversations, recommendations or AI search.

But when someone is seriously considering working with you, they nearly al
Stop tweaking. ⬇️

The website can wait. The new headshots can wait. The AI tool everyone's talking about can wait.

I hear this every single week, and I understand why. 

Tweaking feels like momentum. It isn't.

Here's what's really going on:

πŸ™πŸ»&
Can’t believe I’m 55! How did that happen?? 

Thanks to everyone for their good wishes today and to @petersundaytimes for my birthday lunch! 
Here’s to another year of fun and games and continued business success πŸ’ͺπŸŒΊπŸŽ‰β€οΈπŸ™
I see this all the time.

A brilliant woman invests in Kajabi.

She’s excited. She hires a technician, VA or decides to do it herself.
She picks a template.
Uploads her logo.
Changes the colours.

Launches.

And then…

It looks like ever
πŸ‘‰ Launching your brand isn’t about leaving your past behind.

For many women stepping out of corporate in mid-life, the instinct is to distance themselves from it, to almost start again and prove they’re now a “real” business
I didn’t win the Women in Digital Award this week with Digital Business Ireland 

But being a finalist mattered to me more than I expected.

Because the last time I was trying to build my career, I was far from any awards finals!

I was returni
Since Christmas, several businesses have come to with very different problems:

β†ͺ️ One thought she needed more SEO
β†ͺ️ Another was convinced she needed to do more on Instagram
β†ͺ️ One wanted wanted me to add a new sales page to her Kajabi website
β†ͺ️ An
I've been shortlisted for a Women in Digital award from Digital Business Ireland

The funny thing is, 10 years ago I wouldn’t have recognised myself in that sentence at all.

I didn’t start my business at the typical time. I started it af