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Designs for Growth
You're Starting Out
You're an Established Business
Not Sure Where to Start?
Designer For A Day
Brand Accelerator Programme
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Brand Strategy
Brand Design
Squarespace Website Design
Kajabi Website Design
My Work
Happy Clients
Blog
About
Contact Me
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Kajabi Website Design Tips for Coaches Who Want to Attract Premium Clients
Kajabi Lucy O'Reilly 10/06/2025 Kajabi Lucy O'Reilly 10/06/2025

Kajabi Website Design Tips for Coaches Who Want to Attract Premium Clients

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Brand Strategy for Coaches: Why You Need More Than Just a Logo on Kajabi
Kajabi Lucy O'Reilly 03/06/2025 Kajabi Lucy O'Reilly 03/06/2025

Brand Strategy for Coaches: Why You Need More Than Just a Logo on Kajabi

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Can Kajabi Really Replace My Website, Email App and Course Platform?
Kajabi Lucy O'Reilly 03/06/2025 Kajabi Lucy O'Reilly 03/06/2025

Can Kajabi Really Replace My Website, Email App and Course Platform?

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Kajabi vs Showit, WordPress and Squarespace: Which Website Platform is Best for Coaches?
Kajabi Lucy O'Reilly 03/06/2025 Kajabi Lucy O'Reilly 03/06/2025

Kajabi vs Showit, WordPress and Squarespace: Which Website Platform is Best for Coaches?

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Lucy O’Reilly on the Ladies Who Launch radio show & podcast
Lucy O'Reilly 03/06/2025 Lucy O'Reilly 03/06/2025

Lucy O’Reilly on the Ladies Who Launch radio show & podcast

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From DIY to Done-For-You: What to Expect When You Hire a Kajabi Website Designer
Kajabi Lucy O'Reilly 03/06/2025 Kajabi Lucy O'Reilly 03/06/2025

From DIY to Done-For-You: What to Expect When You Hire a Kajabi Website Designer

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Branding on Kajabi: How to Make Your Coaching Business Stand Out
Kajabi Lucy O'Reilly 03/06/2025 Kajabi Lucy O'Reilly 03/06/2025

Branding on Kajabi: How to Make Your Coaching Business Stand Out

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Why Kajabi Is the Best All-in-One Platform for Coaches (And When It’s Time to Switch)
Kajabi Lucy O'Reilly 03/06/2025 Kajabi Lucy O'Reilly 03/06/2025

Why Kajabi Is the Best All-in-One Platform for Coaches (And When It’s Time to Switch)

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Thinking of Moving Your Coaching Website to Kajabi? Here’s What You Need to Know
Kajabi Lucy O'Reilly 03/06/2025 Kajabi Lucy O'Reilly 03/06/2025

Thinking of Moving Your Coaching Website to Kajabi? Here’s What You Need to Know

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What I Learned from Auditing Websites (And How to Fix the Most Common Mistakes)
Lucy O'Reilly 27/05/2025 Lucy O'Reilly 27/05/2025

What I Learned from Auditing Websites (And How to Fix the Most Common Mistakes)

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Kajabi’s new checkout functionality is a gamechanger
Kajabi Lucy O'Reilly 13/05/2025 Kajabi Lucy O'Reilly 13/05/2025

Kajabi’s new checkout functionality is a gamechanger

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Do you still need a website for a small business in 2025?
Lucy O'Reilly 01/05/2025 Lucy O'Reilly 01/05/2025

Do you still need a website for a small business in 2025?

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What is the new Grow Digital Grant?
Lucy O'Reilly 12/03/2025 Lucy O'Reilly 12/03/2025

What is the new Grow Digital Grant?

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10 ways to market your business to attract your ideal client
Lucy O'Reilly 24/02/2025 Lucy O'Reilly 24/02/2025

10 ways to market your business to attract your ideal client

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What coaches need to think about for their website
Lucy O'Reilly 24/02/2025 Lucy O'Reilly 24/02/2025

What coaches need to think about for their website

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Storytelling in Digital Marketing: How to Share Your Brand’s Story Online
Lucy O'Reilly 19/02/2025 Lucy O'Reilly 19/02/2025

Storytelling in Digital Marketing: How to Share Your Brand’s Story Online

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How much does a website cost? A 2025 pricing guide.
Kajabi, Squarespace, Web Design Lucy O'Reilly 19/02/2025 Kajabi, Squarespace, Web Design Lucy O'Reilly 19/02/2025

How much does a website cost? A 2025 pricing guide.

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Are you cannibalising your own SEO?
Lucy O'Reilly 13/01/2025 Lucy O'Reilly 13/01/2025

Are you cannibalising your own SEO?

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The Importance of Visual Identity in Building a Strong Brand
Lucy O'Reilly 07/01/2025 Lucy O'Reilly 07/01/2025

The Importance of Visual Identity in Building a Strong Brand

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Digital Marketing: Common Challenges for Small Business Owners
Lucy O'Reilly 19/12/2024 Lucy O'Reilly 19/12/2024

Digital Marketing: Common Challenges for Small Business Owners

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I’m really pleased to be included in the Top 40 Women to Watch 2026 by @irishwomeninbusinessclub 

What I appreciate most is that these awards are not about visibility for the sake of it. It’s about the women building real businesses, the
Motherhood changes in ways you don’t expect.

When my youngest was small, there was a morning when he simply refused to put on his shoes.

We were late for school.
The clock was ticking.
And every reasonable parenting technique had failed.

So
In 2026, most people won’t discover your business on your website anymore.

They’ll find you through posts, podcasts, conversations, recommendations or AI search.

But when someone is seriously considering working with you, they nearly al
Stop tweaking. ⬇️

The website can wait. The new headshots can wait. The AI tool everyone's talking about can wait.

I hear this every single week, and I understand why. 

Tweaking feels like momentum. It isn't.

Here's what's really going on:

πŸ™πŸ»&
Can’t believe I’m 55! How did that happen?? 

Thanks to everyone for their good wishes today and to @petersundaytimes for my birthday lunch! 
Here’s to another year of fun and games and continued business success πŸ’ͺπŸŒΊπŸŽ‰β€οΈπŸ™
I see this all the time.

A brilliant woman invests in Kajabi.

She’s excited. She hires a technician, VA or decides to do it herself.
She picks a template.
Uploads her logo.
Changes the colours.

Launches.

And then…

It looks like ever
πŸ‘‰ Launching your brand isn’t about leaving your past behind.

For many women stepping out of corporate in mid-life, the instinct is to distance themselves from it, to almost start again and prove they’re now a “real” business
I didn’t win the Women in Digital Award this week with Digital Business Ireland 

But being a finalist mattered to me more than I expected.

Because the last time I was trying to build my career, I was far from any awards finals!

I was returni
Since Christmas, several businesses have come to with very different problems:

β†ͺ️ One thought she needed more SEO
β†ͺ️ Another was convinced she needed to do more on Instagram
β†ͺ️ One wanted wanted me to add a new sales page to her Kajabi website
β†ͺ️ An
I've been shortlisted for a Women in Digital award from Digital Business Ireland

The funny thing is, 10 years ago I wouldn’t have recognised myself in that sentence at all.

I didn’t start my business at the typical time. I started it af