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What established founders need to know before launching a course or membership on Kajabi
Kajabi Lucy O'Reilly 01/06/2026 Kajabi Lucy O'Reilly 01/06/2026

What established founders need to know before launching a course or membership on Kajabi

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Online Course Platform: What to Know Before You Choose One
Lucy O'Reilly 01/06/2026 Lucy O'Reilly 01/06/2026

Online Course Platform: What to Know Before You Choose One

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Why your Kajabi site isn't converting and how brand strategy fixes it
Kajabi, Marketing Lucy O'Reilly 28/05/2026 Kajabi, Marketing Lucy O'Reilly 28/05/2026

Why your Kajabi site isn't converting and how brand strategy fixes it

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Why Your Branding Isn’t Working (Even If It Looks Good)
Lucy O'Reilly 30/04/2026 Lucy O'Reilly 30/04/2026

Why Your Branding Isn’t Working (Even If It Looks Good)

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Stop Fixing the Wrong Thing in Your Business
Lucy O'Reilly 29/04/2026 Lucy O'Reilly 29/04/2026

Stop Fixing the Wrong Thing in Your Business

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The Order Matters: What to Fix First in Your Brand
Lucy O'Reilly 29/04/2026 Lucy O'Reilly 29/04/2026

The Order Matters: What to Fix First in Your Brand

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Why Your Website Isn’t Converting (And It’s Not What You Think)
Lucy O'Reilly 29/04/2026 Lucy O'Reilly 29/04/2026

Why Your Website Isn’t Converting (And It’s Not What You Think)

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Ideal Client vs Niche vs Target Audience (What’s the Difference?)
Lucy O'Reilly 29/04/2026 Lucy O'Reilly 29/04/2026

Ideal Client vs Niche vs Target Audience (What’s the Difference?)

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What is Positioning (and Why Most Businesses Get It Wrong)
Lucy O'Reilly 29/04/2026 Lucy O'Reilly 29/04/2026

What is Positioning (and Why Most Businesses Get It Wrong)

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Marketing & Branding Terms Explained (No-Fluff Guide)
Lucy O'Reilly 29/04/2026 Lucy O'Reilly 29/04/2026

Marketing & Branding Terms Explained (No-Fluff Guide)

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Brand Messaging Explained: How to Position Your Business
Lucy O'Reilly 28/04/2026 Lucy O'Reilly 28/04/2026

Brand Messaging Explained: How to Position Your Business

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Beware of Squarespace Email Scams
Lucy O'Reilly 14/04/2026 Lucy O'Reilly 14/04/2026

Beware of Squarespace Email Scams

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How Much Does a Website Cost in Ireland? A Practical Guide for Small Businesses
Lucy O'Reilly 26/03/2026 Lucy O'Reilly 26/03/2026

How Much Does a Website Cost in Ireland? A Practical Guide for Small Businesses

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What should I look for when selecting a website design service for my coaching business?
Lucy O'Reilly 20/02/2026 Lucy O'Reilly 20/02/2026

What should I look for when selecting a website design service for my coaching business?

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How Do I Choose the Right Brand Strategy Consultant for My Small Business?
Lucy O'Reilly 20/02/2026 Lucy O'Reilly 20/02/2026

How Do I Choose the Right Brand Strategy Consultant for My Small Business?

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Why Pricing Gets Stuck When Your Brand Is Built Around You
Brand Strategy Lucy O'Reilly 28/01/2026 Brand Strategy Lucy O'Reilly 28/01/2026

Why Pricing Gets Stuck When Your Brand Is Built Around You

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What Does a Brand Strategist Do for a Small Business?
Brand Strategy Lucy O'Reilly 27/01/2026 Brand Strategy Lucy O'Reilly 27/01/2026

What Does a Brand Strategist Do for a Small Business?

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The Hybrid Brand Model: Personal Authority Inside a Business Brand
Brand Strategy Lucy O'Reilly 27/01/2026 Brand Strategy Lucy O'Reilly 27/01/2026

The Hybrid Brand Model: Personal Authority Inside a Business Brand

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The Hidden Difference Between Being Known and Being Trusted
Brand Strategy Lucy O'Reilly 27/01/2026 Brand Strategy Lucy O'Reilly 27/01/2026

The Hidden Difference Between Being Known and Being Trusted

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When Your Personal Brand Becomes a Bottleneck
Brand Strategy Lucy O'Reilly 27/01/2026 Brand Strategy Lucy O'Reilly 27/01/2026

When Your Personal Brand Becomes a Bottleneck

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The brief is not the starting point. The thinking is.

Save this before you consider a rebrand.

#brandstrategy #brandpositioning #branding #womeninbusiness #femalefounders
Looking forward to celebrating entrepreneurship and friendship at tonight’s @networkirelanddublin annual awards πŸŽ‰πŸŽŠπŸ™‹πŸ»‍♀️
When I read AI-generated brand content, my first thought is usually “Man, I hope I don’t sound like that!” And I work in this industry.

The problem isn’t that AI writes badly. In many cases, it writes perfectly well (although
My client @thebiglifeprojectie 

Twenty years at LinkedIn. Global Director. ACC coaching credential. Real results with clients.

Also: too many offers, two audiences, ideas faster than the brand could carry them.

Substance without structure. That's
One thing I’m noticing more and more in growing businesses is that success sometimes creates complexity.

What worked when you were smaller often stops working at the next level.

You’ve expanded. Added services.

Changed direction. Grown
School graduation is always a bit emotional, especially when it’s your youngest (even if in true teen style he informed me an hour before the ceremony that his suit no longer fit! Thank you @bestmenswear1948 in Stillorgan!) 

Anyway, that&rsquo