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You're Starting Out
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Why and Where Branding Matters
Branding Lucy O'Reilly 09/09/2021 Branding Lucy O'Reilly 09/09/2021

Why and Where Branding Matters

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What's the difference between Kajabi and Udemy?
Lucy O'Reilly 08/09/2021 Lucy O'Reilly 08/09/2021

What's the difference between Kajabi and Udemy?

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What's an SSL Cert and Why Do You Need One
Web Design, Squarespace Lucy O'Reilly 06/09/2021 Web Design, Squarespace Lucy O'Reilly 06/09/2021

What's an SSL Cert and Why Do You Need One

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How to Build a Landing Page that Converts
Marketing, Squarespace, Kajabi Lucy O'Reilly 02/09/2021 Marketing, Squarespace, Kajabi Lucy O'Reilly 02/09/2021

How to Build a Landing Page that Converts

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Mapping the Customer Journey on Your Website
Lucy O'Reilly 31/08/2021 Lucy O'Reilly 31/08/2021

Mapping the Customer Journey on Your Website

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20 Ways to Market and Sell Your Online Course
Kajabi, Marketing Lucy O'Reilly 20/08/2021 Kajabi, Marketing Lucy O'Reilly 20/08/2021

20 Ways to Market and Sell Your Online Course

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Strategic Planning and Launch of your Online Course
Marketing Lucy O'Reilly 18/08/2021 Marketing Lucy O'Reilly 18/08/2021

Strategic Planning and Launch of your Online Course

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Can you create an online course in Squarespace?
Squarespace, Kajabi Lucy O'Reilly 12/08/2021 Squarespace, Kajabi Lucy O'Reilly 12/08/2021

Can you create an online course in Squarespace?

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10 Steps to Create and Launch a Successful Online Course
Kajabi Lucy O'Reilly 11/08/2021 Kajabi Lucy O'Reilly 11/08/2021

10 Steps to Create and Launch a Successful Online Course

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Commonly Asked Questions about Squarespace
Squarespace Lucy O'Reilly 05/08/2021 Squarespace Lucy O'Reilly 05/08/2021

Commonly Asked Questions about Squarespace

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Kajabi SEO - 7 Tips for optimising your Kajabi site for SEO
SEO, Kajabi Lucy O'Reilly 02/08/2021 SEO, Kajabi Lucy O'Reilly 02/08/2021

Kajabi SEO - 7 Tips for optimising your Kajabi site for SEO

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How to Create Pretty Links in Squarespace
Squarespace Lucy O'Reilly 07/07/2021 Squarespace Lucy O'Reilly 07/07/2021

How to Create Pretty Links in Squarespace

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How to remove hyphenation in Squarespace
Squarespace Lucy O'Reilly 05/07/2021 Squarespace Lucy O'Reilly 05/07/2021

How to remove hyphenation in Squarespace

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Creating Quizzes in Kajabi, for Your Students and Your Marketing
Kajabi Lucy O'Reilly 24/06/2021 Kajabi Lucy O'Reilly 24/06/2021

Creating Quizzes in Kajabi, for Your Students and Your Marketing

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How Much Does Kajabi Cost?
Kajabi Lucy O'Reilly 21/06/2021 Kajabi Lucy O'Reilly 21/06/2021

How Much Does Kajabi Cost?

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Guide to Email Marketing
Marketing Lucy O'Reilly 28/05/2021 Marketing Lucy O'Reilly 28/05/2021

Guide to Email Marketing

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How to Put a Marketing Strategy in Place?
Lucy O'Reilly 25/05/2021 Lucy O'Reilly 25/05/2021

How to Put a Marketing Strategy in Place?

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How long does it take to get a website up and running?
Squarespace, Kajabi Lucy O'Reilly 25/05/2021 Squarespace, Kajabi Lucy O'Reilly 25/05/2021

How long does it take to get a website up and running?

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Is the Squarespace Cookie Banner GDPR Compliant?
Squarespace Lucy O'Reilly 22/04/2021 Squarespace Lucy O'Reilly 22/04/2021

Is the Squarespace Cookie Banner GDPR Compliant?

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Squarespace Secret Hacks and Shortcuts
Squarespace Lucy O'Reilly 12/04/2021 Squarespace Lucy O'Reilly 12/04/2021

Squarespace Secret Hacks and Shortcuts

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I’m really pleased to be included in the Top 40 Women to Watch 2026 by @irishwomeninbusinessclub 

What I appreciate most is that these awards are not about visibility for the sake of it. It’s about the women building real businesses, the
Motherhood changes in ways you don’t expect.

When my youngest was small, there was a morning when he simply refused to put on his shoes.

We were late for school.
The clock was ticking.
And every reasonable parenting technique had failed.

So
In 2026, most people won’t discover your business on your website anymore.

They’ll find you through posts, podcasts, conversations, recommendations or AI search.

But when someone is seriously considering working with you, they nearly al
Stop tweaking. ⬇️

The website can wait. The new headshots can wait. The AI tool everyone's talking about can wait.

I hear this every single week, and I understand why. 

Tweaking feels like momentum. It isn't.

Here's what's really going on:

πŸ™πŸ»&
Can’t believe I’m 55! How did that happen?? 

Thanks to everyone for their good wishes today and to @petersundaytimes for my birthday lunch! 
Here’s to another year of fun and games and continued business success πŸ’ͺπŸŒΊπŸŽ‰β€οΈπŸ™
I see this all the time.

A brilliant woman invests in Kajabi.

She’s excited. She hires a technician, VA or decides to do it herself.
She picks a template.
Uploads her logo.
Changes the colours.

Launches.

And then…

It looks like ever
πŸ‘‰ Launching your brand isn’t about leaving your past behind.

For many women stepping out of corporate in mid-life, the instinct is to distance themselves from it, to almost start again and prove they’re now a “real” business
I didn’t win the Women in Digital Award this week with Digital Business Ireland 

But being a finalist mattered to me more than I expected.

Because the last time I was trying to build my career, I was far from any awards finals!

I was returni
Since Christmas, several businesses have come to with very different problems:

β†ͺ️ One thought she needed more SEO
β†ͺ️ Another was convinced she needed to do more on Instagram
β†ͺ️ One wanted wanted me to add a new sales page to her Kajabi website
β†ͺ️ An
I've been shortlisted for a Women in Digital award from Digital Business Ireland

The funny thing is, 10 years ago I wouldn’t have recognised myself in that sentence at all.

I didn’t start my business at the typical time. I started it af